Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola

Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola

From "The Cognitive Revolution" by Erik Torenberg, Nathan Labenz

May 9, 2026 · 1h 27m · Season 1

About this episode

Diarmuid Gill and Liva Ralaivola of Criteo discuss modern ad tech, personalized advertising, and the future of commerce.

Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo’s new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising. Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr AvePoint: AvePoint is building the control layer for AI agents so you can securely govern, audit, and recover every action at scale. Design…

People in this episode

Host: Nathan Labenz

Guests: Diarmuid Gill, Liva Ralaivola

Topics covered

  • ad tech
  • AI
  • personalized advertising
  • deep learning
  • commerce
  • privacy
  • generative creative

Keywords

  • ad tech
  • AI
  • Criteo
  • OpenAI
  • personalized advertising
  • deep learning
  • privacy
  • generative creative

Sponsors

Sequence, Claude, AvePoint

Mentioned in this episode

Organizations: Criteo, OpenAI

Products: Claude

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