11 Marketing Rules every Creator needs to know: Kate Tolo

About this episode

Kate Tolo shares her insights on building a viral personal brand alongside Bryan Johnson.

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Hosts: Colin, Samir

Guest: Kate Tolo

Topics covered

• virality
• personal branding
• social media growth
• entrepreneurship
• content creation

Keywords

• virality
• branding
• social media
• entrepreneur
• content strategy

Mentioned in this episode

Organizations: Netflix

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