If Your Brand Feels Off, This Is Why

About this episode

In this episode, Erika Cramer discusses the underlying reasons why a brand may feel off and the importance of perception in achieving success.

If your brand isn't landing the way it should, the answer is probably not what you think it is, and changing your fonts, your colours, or your content strategy is not going to fix it. I have spent over a decade telling women not to give a shit what people think. And now I'm saying you need to care about how you're perceived. That is not a contradiction. In this episode I'm getting into the real reason your brand feels off, what it is actually reflecting back to you, and why the women who are getting the opportunities you want have dealt with something you might still be sitting on. This one is for the woman who is good at what she does, has done the work, and still can't figure out why it's not clicking out in the world. 👑 LISTEN & SUBSCRIBE TO THE CONFIDENCE CHRONICLES → Spotify: https://open.spotify.com/show/2MUxtupRLNGB8cuNC9mwXI → Apple Podcasts: https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 → YouTube: https://www.youtube.com/playlist?list=PLWtf2VIsUYg-vkERa16r_VcFNz3Bt6kLI → All platforms: https://thequeenofconfidence.com/podcast/ 📖 GET ERIKA'S BOOKS → Becoming Magnetic (Penguin Random House, 2025) → Confidence Feels Like Shit (2020)…

People in this episode

Host: Erika Cramer

Topics covered

• branding
• self-perception
• opportunities
• women empowerment
• confidence

Keywords

• brand perception
• self-improvement
• women in business
• confidence
• branding strategies

Mentioned in this episode

Organizations: Penguin Random House

Products: Becoming Magnetic, Confidence Feels Like Shit

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