Dr. Liz Thach MW: Bringing Data and Direction to the Wine Industry

Dr. Liz Thach MW: Bringing Data and Direction to the Wine Industry

From The Connected Table Live by Talk 4 Radio

April 15, 2026 · 52 min

About this episode

Dr. Liz Thach discusses her role in the wine industry and the importance of data in wine marketing.

The 7th woman in the USA, and first in California, to become a Master of Wine (MW), Dr. Liz Thach serves as President of the nonprofit Wine Market Council (WMC) which produces heavy hitting research data of interest to anyone in the role of producing, buying and selling wine and building and retaining wine customers. Dr. Thach keeps her finger on the pulse of the wine industry and her eye on consumer trends and habits and other developments that impact the present and future of wine. The Connected Table is broadcast live Wednesdays at 2PM ET and Music on W4CY Radio ( www.w4cy.com ) part of Talk 4 Radio ( www.talk4radio.com ) on the Talk 4 Media Network ( www.talk4media.com ). The Connected Table Podcast is also available on Talk 4 Media ( www.talk4media.com ), Talk 4 Podcasting ( www.talk4podcasting.com ), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-connected-table-live--1277037/support .

People in this episode

Host: The Connected Table

Guest: Dr. Liz Thach

Topics covered

  • wine industry
  • consumer trends
  • research data
  • Master of Wine
  • wine marketing

Keywords

  • Master of Wine
  • wine market
  • consumer habits
  • wine research
  • wine industry trends

Mentioned in this episode

Organizations: Wine Market Council, The Connected Table, Talk 4 Radio, W4CY Radio, Talk 4 Media Network, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Amazon Music, Pandora

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