Thought Leadership is NOT about you | Ep 45
From The Content Universe by Montanus ApS
March 4, 2025 · 7 min · Episode 45
About this episode
The episode discusses the misconception that thought leadership is about self-promotion, emphasizing its role in branding and delivering industry-specific value.
I’m sorry. But thought leadership is not about you . It never was. It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing . And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding. So stop trying to sell your products . Stop trying to push your services. And start delivering industry specific value. In today’s episode you’ll get my approach to tackling thought leadership.
People in this episode
Host: Montanus ApS
Topics covered
- thought leadership
- branding
- marketing strategy
- industry value
- business growth
Keywords
- thought leadership
- branding
- marketing
- business strategy
- industry value
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