What to copy from our content strategy in 2026 | Ep 47

From The Content Universe by Montanus ApS

March 25, 2026 · 11 min · Episode 47

About this episode

Mikkel Svold discusses the importance of defining content categories for effective social media strategy in B2B companies.

About This Episode Most companies on LinkedIn are doing the same thing: posting whatever comes to mind. A workshop photo here, a quick thought there, a team dinner shot on a Friday afternoon. It feels like staying active. It looks like content. But if you step back and look at the whole feed, there's usually no thread. No pattern. Nothing that tells a potential client what you actually stand for or what you're trying to achieve. In this solo episode of the Content Universe, Mikkel Svold makes the case for content categories, a simple but surprisingly underused framework for giving your company's social media a backbone. Not a complicated editorial calendar, not a 30-page content strategy document. Just three to five defined buckets of content, each tied directly to what your business is trying to accomplish. This is a short, sharp episode: part provocation, part practical framework. If your company is producing content that feels disconnected from your strategy, or if you have a nagging sense that your LinkedIn presence isn't doing the positioning work it should be, this one is worth your time. In This Episode Why posting the "idea of the day" is a trap, even when those posts get…

People in this episode

Host: Mikkel Svold

Topics covered

content strategy
social media
B2B marketing
content categories
business objectives

Keywords

content strategy
LinkedIn
B2B
content categories
social media
business objectives
knowledge sharing

Mentioned in this episode

Organizations: LinkedIn, Montanus ApS