How to Reduce Friction in Your Content & Help Your Audience Engage More

About this episode

This episode discusses effective strategies to reduce friction in content, enhancing audience engagement and accessibility.

In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search. You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand. We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and...

People in this episode

Host: Emma Cortes Ellendt

Topics covered

• content creation
• audience engagement
• AI optimization
• video accessibility
• content strategy

Keywords

• friction reduction
• audience engagement
• AI search
• video captions
• content pacing

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