Ashley Rutstein

About this episode

Ashley Rutstein discusses her insights on advertising, creativity, and the impact of new technologies.

[Listen to the interview above, or via Apple , Spotify , or YouTube .] I think she might be the future of advertising. Ashley Rutstein ( LinkedIn , Website ) showed up in my TikTok algorithm a few years ago with consistent, thoughtful, and wise insights about the business of creativity and practice of advertising. She’s turned StuffAboutAdvertising into a wonderful resource for current campaign reactions, brand strategy perspectives, career advice, and creative briefing techniques in this chaotic age. Her output is impressive. 111k followers seem to agree. “I love dissecting creative. I also really want to educate.” - Ashley Rutstein In this interview we talk about how Ashley developed her voice as a writer, the challenge of unearthing useful strategic and creative insights, and of course, the influx of AI and the impact of platforms like TikTok. As Ash puts it, “I always encourage [people] to just try whatever new thing has popped up.” Fluency in whatever’s new matters—it gives you credibility. “You don’t get to say yes or no if you don’t know what this platform is about.” - Ashley Rutstein Never mind the IPG/Omnicom merger. What’s really transforming the role and evolution of…

People in this episode

Host: Tim Brunelle

Guest: Ashley Rutstein

Topics covered

• advertising
• creativity
• AI
• brand strategy
• career advice

Keywords

• advertising
• creativity
• AI
• TikTok
• brand strategy
• career advice
• creative insights

Mentioned in this episode

Organizations: StuffAboutAdvertising, IPG, Omnicom, Apple, Spotify, YouTube

Places: TikTok

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