Jane Roper

Jane Roper

From The Curiosity+Courage Podcast by Tim Brunelle

January 13, 2025 · 49 min

About this episode

In this episode, Tim Brunelle interviews advertising writer Jane Roper about her journey as a novelist and the creative process behind writing.

The stereotypical advertising writer always has a novel on the side, always unfinished. The advertising writer Jane Roper ( website , LinkedIn ) has already published two novels, and her third is underway. [Listen to the interview above, or via Apple , Spotify , or YouTube . And if you’re enjoying these conversations, please share a link with someone else.] I first met Jane at the Partners & Simons agency in Boston. Then we collaborated on the VW advertising business at Arnold. In this conversation we discussed the importance of briefing (as useful for marketing as to inspire fiction). “I want a creative brief that isn’t just a dumping ground of information. I want to know why [the audience] wouldn’t choose this product or offering—what are the objections that we need to overcome?” - Jane Roper And we addressed the challenge of writing novels, the commitment to muscling out the words every single day, despite the challenge of work and family. Jane finds her time in the mornings, before the day overwhelms. She’s not enamored with or driven by a muse. She just puts in the work. All while recognizing the perils of consumption, the ever-present smartphone. “I think it’s so important…

People in this episode

Host: Tim Brunelle

Guest: Jane Roper

Topics covered

  • advertising
  • novel writing
  • creative process
  • work-life balance
  • marketing strategies

Keywords

  • advertising
  • novels
  • creative brief
  • writing process
  • work-life balance

Mentioned in this episode

Organizations: Partners & Simons, Arnold

Products: VW

More episodes of The Curiosity+Courage Podcast

Explore listener stats, chart rankings, contacts and more on the The Curiosity+Courage Podcast podcast page.