Paisley Schade

About this episode

Paisley Schade discusses the distinctions between advertising and branding, emphasizing the importance of joy and long-term vision in branding efforts.

[Listen to the interview above, or via Apple , Spotify , or YouTube . And if you’re enjoying these conversations, please share a link with someone else.] I first met Paisley in Boston back in the early 2000s when she was a writer on the Volkswagen business at Arnold Worldwide. This was the early Internet, the era of storytelling through banner ads. We were transforming the idea of advertising for a digital age. Since then she’s moved back to San Francisco, her birthplace, and made a career in strategy, branding and naming. And joy. “People can feel it on the other end. If you have joy, if you have passion in your work, if you fall in love with your project, they feel it and they can fall in love with it, too.” - Paisley Schade In our conversation, Paisley provides a wise distinction between the efforts of advertising and the effort of branding. They’re too often considered the same. For Paisley, there’s the issue of time. “I think it’s about the view—how far ahead you’re looking. With advertising and social media especially, if there’s something hot, you need to address it immediately, like within hours. You need to be aware of where culture is going. [Brand is different.] You’re…

People in this episode

Host: Tim Brunelle

Guest: Paisley Schade

Topics covered

• advertising
• branding
• storytelling
• digital marketing
• career development

Keywords

• advertising
• branding
• storytelling
• digital age
• strategy

Mentioned in this episode

Organizations: Volkswagen, Arnold Worldwide

Places: Boston, San Francisco

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