Liz Vanzura

About this episode

Tim Brunelle interviews Liz Vanzura about her career in branding and the importance of measuring work against a brand's essence.

[Listen to the interview above, or via Apple , Spotify , or YouTube .] I met Liz Vanzura because of the drums. Long story short, I was playing in a Boston band circa 1997, when I met a guitarist named Lance Jensen. Turns out Lance was, like me, an advertising copywriter. And he was co-creative directing the relatively new VW account at an agency called Arnold. Maybe I could help him write copy for a showroom brochure for the soon-to-be launching New Beetle? The business of creativity is a business of luck, of timing, and ultimately, of human connection. I was incredibly fortunate to land within the art directors, producers, account execs, designers, fellow writers, and client team on VW at that point in time—right as the Internet was becoming “real,” right as the brand itself was become “one of the most successful marketing campaigns ever,” according to Adweek . Our main client for most of my nine years on VW was Liz Vanzura ( LinkedIn ). A self-described “Detroit car girl,” Liz grew up around engineers amidst the sprawling General Motors family. She cut her teeth in audience insights and brand strategy. And her career includes remarkable work leading branding for Volkswagen…

People in this episode

Host: Tim Brunelle

Guest: Liz Vanzura

Topics covered

• advertising
• branding
• creativity
• marketing
• human connection

Keywords

• advertising
• branding
• Volkswagen
• New Beetle
• creativity
• marketing

Mentioned in this episode

Organizations: Volkswagen, Hummer, Cadillac, General Motors, Arnold

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