Episode 18: Beyond the Numbers: Humanising Your Customer Data

About this episode

This episode discusses the importance of combining analytics with user behavior insights to improve decision-making and business outcomes.

In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience. Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes. They cover: The risks of data-only decision-making How to blend data with user research Real-world examples where human insight improved business performance The importance of storytelling in data analysis If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.

People in this episode

Host: Lloyd Dunstall

Guest: Abi Hough

Topics covered

• customer data
• user experience
• data analysis
• decision making
• storytelling
• business performance

Keywords

• customer experience
• data-driven decisions
• user research
• business performance
• storytelling in data

Mentioned in this episode

Organizations: Harnham

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