How Aussie Ecom Brands Can Learn From China: Live Selling, Product Sourcing & The Relentless Pursuit Of Excellence

About this episode

Dylan Mullan interviews Allen Fu about the insights and realities of e-commerce in China, focusing on live selling and product sourcing.

In this episode, we sit down with Allen Fu, a global e-commerce strategist, product sourcing expert, and China insider who has spent years on the ground learning how the world’s fastest-moving economy really works. Born in Australia with deep Chinese roots, Allen bridges East and West, helping entrepreneurs understand how billion-dollar platforms, factories, and supply chains actually operate behind the scenes. From live selling explosions to massive expos like the Canton Fair, Allen has seen what most business owners never will. Allen shares what it’s really like doing business in China — not the polished version you see online, but the raw truth. We talk about how companies in China are making over $1 million per hour through live social selling, why the West is years behind, and what entrepreneurs must do to catch up. Allen explains how cities evolve faster than entire countries, how convenience and speed drive success, and why China’s execution mindset leaves no room for excuses. This episode also dives into the dark side of sourcing. Allen breaks down real stories of people losing tens of thousands of dollars at the Canton Fair, the red flags to watch for with suppliers, and…

People in this episode

Host: Dylan Mullan

Guest: Allen Fu

Topics covered

• e-commerce
• live selling
• product sourcing
• business in China
• entrepreneurship
• supply chains
• cultural differences

Keywords

• e-commerce
• live selling
• China
• product sourcing
• Canton Fair
• Alibaba
• entrepreneurship
• supply chains
• business strategies

Mentioned in this episode

Organizations: Canton Fair, Alibaba, 1688, Temu

Places: China, Australia