
What It Actually Takes to Build a Business
From The Easy Button Real Estate Podcast by Cole Ruud-Johnson
December 16, 2025 · 15 min · Episode 213
About this episode
The episode discusses the realities of building a business and what truly contributes to progress.
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/ Summary: Most people think building a business is about ideas, tools, or finding the perfect strategy. It’s not. In this episode, I share what I’m actually seeing work right now from running Easy Button, working hands-on with hundreds of operators, and being in the middle of building and scaling a real company myself. If you’re thinking about starting a business, already in one, or feeling stuck despite “doing a lot,” this episode will help you reset your expectations and focus on the work that actually creates progress. No hype. No shortcuts. Just the reality of building something that lasts. Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson LinkedIn: https://www.linkedin.com/in/coleruudjohnson TikTok: https://www.tiktok.com/@coleruudjohnson
People in this episode
Host: Cole Ruud-Johnson
Topics covered
- business building
- real estate
- entrepreneurship
- scaling
- progress
- strategy
Keywords
- business
- real estate
- entrepreneurship
- scaling
- strategy
- progress
- community
Mentioned in this episode
Organizations: Easy Button, Skool, Instagram, Twitter, LinkedIn, TikTok
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