Media Mix Modeling for Ecommerce and Amazon Brands | Michael True of Prescient AI

About this episode

Michael True discusses Media Mix Modeling and ad spend optimization strategies for ecommerce brands.

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Michael True is the co-founder and CEO of Prescient AI, an innovator in Media Mix Modeling and measurement technology. With a background in machine learning and analytics from roles at IBM, Oracle, and Opera Solutions, Michael is dedicated to empowering brands with…

People in this episode

Host: Paul Kovalski

Guest: Michael True

Topics covered

• Media Mix Modeling
• Ecommerce
• Ad Spend Optimization
• Marketing Strategies
• Privacy Shifts
• Campaign Insights

Keywords

• Media Mix Modeling
• Ecommerce
• Ad Spend
• Optimization
• Marketing
• Privacy
• Campaign Insights

Mentioned in this episode

Organizations: Prescient AI, IBM, Oracle, Opera Solutions

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