Darryl Sparey and Simon Murphy talk GEO

Darryl Sparey and Simon Murphy talk GEO

From The Experts powered by Media Stable by Media Stable

April 15, 2026 · 42 min

About this episode

Darryl Sparey and Simon Murphy discuss the emerging concept of Generative Engine Optimisation and its implications for SEO and digital marketing.

If you’ve ever dabbled in the dark arts of SEO, you’ll understand the frustration, time, money and effort poured into results that don’t always stack up. Now there’s a new force reshaping search: Generative Engine Optimisation (GEO); the system underpinning how AI and large language models deliver answers. Nic sits down with Darryl Sparey from Hard Numbers in the UK and Simon Murphy from indigo murphy to unpack what all the noise is about. GEO may only be a few years old, but all signs point to it becoming the future of search and discovery. The conversation zeroes in on what really drives AI visibility: Earned media High-quality content Recognised expertise Proven authority In short, it’s not tricks or hacks as Darryl often refers. It’s credibility. Darryl and Simon come from different angles, but land in the same place. GEO represents a major shift for brands, communications teams, and PR professionals. Importantly, this isn’t a quick fix. You can’t bolt on a tool or widget and expect results. It requires patience, consistency, and a commitment to quality—but the payoff is long-term reputation and commercial impact. A word of warning: tread carefully. There’s already plenty of…

People in this episode

Host: Nic

Guests: Darryl Sparey, Simon Murphy

Topics covered

  • SEO
  • Generative Engine Optimisation
  • AI
  • search
  • digital marketing
  • earned media
  • content quality

Keywords

  • SEO
  • GEO
  • AI visibility
  • earned media
  • content quality
  • digital marketing
  • PR professionals

Mentioned in this episode

Organizations: Hard Numbers, indigo murphy

More episodes of The Experts powered by Media Stable

Explore listener stats, chart rankings, contacts and more on the The Experts powered by Media Stable podcast page.