Medianet Media Landscape Report 2026

Medianet Media Landscape Report 2026

From The Experts powered by Media Stable by Media Stable

April 1, 2026 · 42 min

About this episode

Amrita Sidhu discusses the findings of the Medianet Media Landscape Report 2026, focusing on trust issues related to AI in journalism.

If you work in the communications space or even just have a general interest in the mood and where media is at this moment, then the Medianet Landscape Report is a must read. Amrita Sidhu, Managing Director of Medianet joins us each year to discuss the findings, and while many won't be surprising, the trends and differences each make for a must-read. Nic and Amrita dive into a few of the findings and some the changes year on year. Trust was a big theme particularly when AI and LLMs are involved. Both journalism and the communications industry have different concerns when it comes to the use and consumption of AI content. So much to dive into… Enjoy the podcast. Here is snapshot of the report and its key findings. Press releases are now the most used story source, used by 86% of journalists. This is followed by industry and professional contacts, used by 83% of journalists. 78% of respondents say that receiving AI-generated pitches decreases their trust in PR content, and 48% believe they can almost always tell if a pitch was written by AI. And yes, AI-generated pitches are making it into journalists' inboxes. 66% of journalists believe that PR professionals are important to their…

People in this episode

Host: Nic

Guest: Amrita Sidhu

Topics covered

  • media landscape
  • AI in journalism
  • trust in PR
  • Medianet report
  • communications industry

Keywords

  • Medianet
  • media landscape report
  • AI-generated pitches
  • trust in journalism
  • communications

Mentioned in this episode

Organizations: Medianet, Media Stable

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