Ep 31 - That Old Black, White, or Pango Peach Magic
From The Firehouse Salon by Tediophobes
April 9, 2025 · 38 min · Season 1 · Episode 31
About this episode
The episode explores the theme of magic in human belief and its implications in advertising and communication.
In this episode, we delve into the theme of magic in human belief, particularly magical thinking and its impact on advertising and communication. The hosts explore Howard Luck Gossage's ideas on how magical thinking has been leveraged in marketing, juxtaposed with real-life examples from their own experiences in storycraft. We discussed the responsibility of using magical thinking ethically, the thin line between persuasion and manipulation, and how authentic storytelling can create powerful,...
People in this episode
Host: Tediophobes
Topics covered
- magic
- magical thinking
- advertising
- communication
- storycraft
- ethical persuasion
- authentic storytelling
Keywords
- magic
- magical thinking
- advertising
- communication
- storytelling
- persuasion
- manipulation
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