The FWD: Thinking Show

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Content repurposing isn't copying and pasting content from one format to another. It's a strategic process that when done correctly, can change the way you market for the better. Learn how Amy Woods, Founder of Content 10X, helps businesses repurpose content to increase discoverability, credibility, and customer trust.

In this episode of The FWD: Thinking Show, John Jantsch — CEO of Duct Tape Marketing — discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust.

On the fifth episode of The FWD: Thinking Show, Joanna joins us to talk about which email writing 'best practices' are meant to be broken — and which ones shouldn't be — and why standing out in the inbox means saying goodbye to safe copy.

Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase.

Lee Odden, CEO of TopRank Marketing, joins The FWD: Thinking Show to share how influencer marketing and search engine optimization (SEO) can be combined to create content that is not only findable but credible for prospects actively looking for solutions through search.

Jessica Kupferman's interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

We're excited to bring to the feed every interview from our 1-day virtual summit, Beyond the Podcast. Check out interviews with podcast veterans like: John Lee Dumas Amy Porterfield Mark Asquith Jessica Kupferman Chris Vasquez Be sure to check out Beyond the Podcast Summit and request access to our exclusive Facebook community, and join over 1,000 podcasters in their journey to grow their show.

Getting ready to relaunch the podcast! What do you want to hear? What's your preferred format, frequency, or length? Let me know - [email protected], or tweet me @TNRT on Twitter. We'll also be at Podfest in Orlando this week and Traffic and Conversion Summit in San Diego in a few weeks. Keep an eye out for the AWeber team and come say hi!

What does it take to top the podcast charts? Our latest guest shares the tactics you need to grow your show, and your email list. In this episode, Austin Fabel, the producer of The Science of Success podcast shares his experience building a top-rated podcast and engaged email list. In this episode, we'll cover: How to be a successful podcast producer and what that actually means How to repurpose your podcast episodes on YouTube and other networks How to book top guests on your podcast (hint: what's in it for them?) The tools Austin uses to find guests, capture audio, edit and host their podcasts Creative ways to build an email list using incentives and text-to-join How to write authentically and engage your audience with email And much more… Key takeaway One of my key takeaways from our conversation: "It's always what's in it for them, how much value can I give the audience..." - Austin Fabel Important links Here are a few links mentioned on the show: Austin Fabel The Science of Success Podcast Podcast Work Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Not interested in being a podcaster, but want to be on podcasts? Get ready to rock the mic, no matter what side you're on! In this episode, Jessica Rhodes of Interview Connections and #RockThePodcast teaches us how to grow our brands and businesses by successfully becoming a guest on podcasts. Jessica takes us through the entire process from positioning ourselves, pitching to shows, preparing for interviews and following up with hosts and listeners. In this episode, we'll cover: How becoming a podcast guest can help you build your personal brand and attract new fans and followers How to attract leads as a guest even when podcasts are typically a "no-pitch zone" The do's and don'ts of pitching yourself What gear (if any) you'll need to sound professional without breaking the bank How to prepare for a show after you've landed an interview When to use a landing page or email automation with your audience destination How being on a Walking Dead podcast can help you grow your business And much more… Key takeaway One of my key takeaways from our conversation: "Tap into some of that fun energy that I know you have..." - Jessica on being a podcast guest Important links Here are a few links mentioned on the show: Jessica Rhodes Interview Connections #RockThePodcast Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Have an idea for a physical product? Find out how our next guest used podcasting and email marketing to turn her product idea into a successful reality. In this episode, we learn how Addy Saucedo of The Podcast Planner created and launched a physical product that solved a true market need for her audience. Addy has over five years of experience hosting podcasts, producing and managing over fifteen other podcasts. Her passion for the craft and dedication to serving podcasters is evident in the engaging content she produces on a regular basis. Using email marketing, Addy has been able to build an audience, keep them engaged, pre-launch a product, automate her sales with evergreen content and boost growth with one-time promotions. In this episode, we'll cover how to: Avoid "podfading" Create trusted workflows using templates Conceptualize a product that solves a true problem Develop your confidence and podcasting "voice" Create a strong call-to-action in your emails Automate your sales with a welcome sequence And much more… Key takeaway One of my key takeaways from our conversation: "CTAs are not for our benefit. They're for the benefit of our listeners." - Addy S. @podcastplanner Important links Here are a few links mentioned on the show: Addy on Twitter The Podcast Planner The Podcast Planner Podcast PodcastEmails.com AWeber's What to Write Guide Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!