How do you announce a live service game in 2026? Plus, Nex Playground's global expansion

About this episode

The episode discusses the announcement strategies for live service games in 2026 and features interviews with industry leaders.

We have had lots of news this week. Including the story we broke yesterday around Xbox’s new leadership hires (featuring TGB regular Matthew Ball). Meanwhile, Embracer is being split in two. Indigo Pearl is merging with Fortyseven Communications. Sony isn’t releasing all of its games on PC anymore. The US market keeps growing… It’s all going on. Joining us on the Show, we have three interviews for you. We chat with Nex Playground CEO David Lee, the head of EA’s Capital Games studio Erik Larsen. Plus, we ask PR veteran Chase Colasonno the big question: how do you announce a live service game in 2026? Enjoy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

People in this episode

Host: Christopher Dring

Guests: David Lee, Erik Larsen, Chase Colasonno

Topics covered

• live service games
• game announcements
• global expansion
• video game industry news
• interviews

Keywords

• live service game
• game announcement
• Nex Playground
• EA Capital Games
• video game industry
• Xbox leadership
• Embracer split

Mentioned in this episode

Organizations: Xbox, Embracer, Indigo Pearl, Fortyseven Communications, Sony

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