One of the world’s biggest game makers reveals ‘the uncomfortable truth’ about AI

One of the world’s biggest game makers reveals ‘the uncomfortable truth’ about AI

From The Game Business Show by Hosted by Christopher Dring

April 9, 2026 · 37 min

About this episode

The episode features Jon Gibson discussing the current state of AI in game development and its challenges.

In this edition of The Game Business, we finally dive into AI properly with Jon Gibson, the head of transformation at Keywords Studios.Keywords works with numerous major game studios around the world and has a unique perspective on AI. And in our chat, Gibson talked about AI being in its ‘chaos’ phase, and how few studios have worked out how to use it within their pipelines. We also discuss the growing concerns from game makers around the use of the technology. Also this week we touch upon the Super Mario Galaxy movie, and the familiar sounding Netflix Playground. Enjoy. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

People in this episode

Host: Christopher Dring

Guest: Jon Gibson

Topics covered

  • AI in gaming
  • game development
  • technology concerns
  • Super Mario Galaxy movie
  • Netflix Playground

Keywords

  • AI
  • game studios
  • Keywords Studios
  • Super Mario Galaxy
  • Netflix
  • game development
  • technology

Mentioned in this episode

Organizations: Keywords Studios, Netflix

Products: Netflix Playground

Books & works: Super Mario Galaxy

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