
One of the world’s biggest game makers reveals ‘the uncomfortable truth’ about AI
From The Game Business Show by Hosted by Christopher Dring
April 9, 2026 · 37 min
About this episode
The episode features Jon Gibson discussing the current state of AI in game development and its challenges.
In this edition of The Game Business, we finally dive into AI properly with Jon Gibson, the head of transformation at Keywords Studios.Keywords works with numerous major game studios around the world and has a unique perspective on AI. And in our chat, Gibson talked about AI being in its ‘chaos’ phase, and how few studios have worked out how to use it within their pipelines. We also discuss the growing concerns from game makers around the use of the technology. Also this week we touch upon the Super Mario Galaxy movie, and the familiar sounding Netflix Playground. Enjoy. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe
People in this episode
Host: Christopher Dring
Guest: Jon Gibson
Topics covered
- AI in gaming
- game development
- technology concerns
- Super Mario Galaxy movie
- Netflix Playground
Keywords
- AI
- game studios
- Keywords Studios
- Super Mario Galaxy
- Netflix
- game development
- technology
Mentioned in this episode
Organizations: Keywords Studios, Netflix
Products: Netflix Playground
Books & works: Super Mario Galaxy
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