Assessing Audio Advertising Outcomes

About this episode

The episode discusses the findings of a case study on Bupa's digital media campaign and strategies for effective audio advertising.

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now! See omnystudio.com/listener for privacy information.

People in this episode

Host: Gai Le Roy

Guests: Tom Sheppard, Jan Bojko

Topics covered

• audio advertising
• campaign effectiveness
• health insurance marketing
• data-driven insights
• emotional connections
• attention metrics

Keywords

• audio advertising
• campaign effectiveness
• health insurance
• data insights
• emotional connections
• advertising spend

Mentioned in this episode

Organizations: IAB Australia, Atomic 212, Spotify, Bupa

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