The evolution of sell-side decisioning and what it means in practice

About this episode

The episode discusses the evolution of sell-side decisioning in programmatic advertising and its practical implications.

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now! See omnystudio.com/listener for privacy information.

People in this episode

Host: Gai Le Roy

Guests: Jessica Gilby, Janette Higginson

Topics covered

• sell-side decisioning
• programmatic advertising
• auction process
• ad opportunities
• campaign performance
• user experience

Keywords

• sell-side decisioning
• programmatic advertising
• auction process
• ad opportunities
• campaign performance
• user experience

Mentioned in this episode

Organizations: IAB Australia, News Corp Australia, Index Exchange

More episodes of The IAB Australia Podcast

• The Road to Purchase: How Car Buyers Research, Discover and Decide · May 12, 2026 · 34 min
• Beyond the Surface: Media Investment In a Shifting Market · April 29, 2026 · 39 min
• The Big Themes of 2026: An Industry Perspective · March 4, 2026 · 40 min
• The Big Themes of 2026 · February 19, 2026 · 38 min
• Assessing Audio Advertising Outcomes · January 28, 2026 · 34 min
• Unlocking the Power of Gaming: Insights and Opportunities for Advertisers · December 1, 2025 · 35 min