#171 The New Marketing Strategy (That Actually Works)

#171 The New Marketing Strategy (That Actually Works)

From The Jered Williams Show by Jered Williams

May 1, 2026 · 57 min · Episode 171

About this episode

Jered and Eddie discuss effective marketing strategies for their plumbing business, focusing on lead generation and KPI tracking.

On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.

People in this episode

Host: Jered Williams

Guest: Eddie

Topics covered

  • marketing strategies
  • plumbing business
  • lead generation
  • KPI tracking
  • customer education
  • data-driven scaling

Keywords

  • marketing strategy
  • plumbing business
  • lead generation
  • KPI tracking
  • customer education
  • PPC
  • Facebook ads
  • ServiceTitan

Mentioned in this episode

Organizations: Plumbline, ServiceTitan, PPC, Angie, Facebook

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