#172 What Makes The Perfect Sales Process (4 Things)

About this episode

The episode discusses a 4-step sales process to increase average ticket sizes in plumbing jobs.

On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water softeners. They emphasize why high avg tickets ($1,500+ minimum) are vital for covering $100-150 lead costs, labor, and growth—low tickets erode profits—using real math and examples from past jobs. Shoutouts go to PlumbLineAnswers.org for 24/7 answering and Mammothforplumbers.com for marketing. The episode wraps with a Wahoo Plumbing update: $32K (Mar), ~$80K (Apr), scaling PPC in key zips toward $5M potential with 4 trucks, lean systems, and lessons on avoiding key-man risk.

People in this episode

Host: Jered Williams

Topics covered

• sales process
• plumbing
• average ticket
• customer education
• ethical upselling

Keywords

• sales process
• plumbing
• average ticket
• customer education
• upselling
• lead costs
• profit margins

Mentioned in this episode

Organizations: PlumbLineAnswers.org, Mammothforplumbers.com, Wahoo Plumbing

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