846 Steve Sun: Founder & CEO of Biology Fragrances

846 Steve Sun: Founder & CEO of Biology Fragrances

From The Kara Goldin Show by Kara Goldin

June 1, 2026 · 31 min

About this episode

Steve Sun discusses his journey in redefining fragrance as a functional part of emotional well-being through his brand Biology Fragrances.

What does it take to turn fragrance into something you don’t just wear — but actually feel? On today’s episode, we welcome Steve Sun, Founder and CEO of Biology Fragrances — a brand redefining scent as a daily ritual rooted in emotional well-being. With a background spanning design, media, and storytelling at companies like The Walt Disney Company, Warner Bros., and Paramount Pictures, Steve brings a unique lens to building brands that connect on a deeper level. Raised between Taiwan and the United States, Steve’s early experiences with scent—from traditional remedies to everyday rituals—shaped his perspective on fragrance as something functional, not just aesthetic. That perspective led him to study perfumery and ultimately launch Biology Fragrances — a small-batch, plant-based brand designed to support mood, energy, and overall well-being. Today, the brand is growing across DTC, Amazon, and retail, including a nationwide launch in Sprouts Farmers Market, bringing fragrance into a completely new channel. In this episode, Steve shares what it takes to build a new category around “functional fragrance,” how he blends storytelling with science to create emotionally resonant…

People in this episode

Host: Kara Goldin

Guest: Steve Sun

Topics covered

  • fragrance
  • emotional well-being
  • entrepreneurship
  • storytelling
  • wellness routine

Keywords

  • fragrance
  • emotional well-being
  • Biology Fragrances
  • functional fragrance
  • entrepreneurship
  • storytelling
  • wellness

Mentioned in this episode

Organizations: Biology Fragrances, The Walt Disney Company, Warner Bros., Paramount Pictures, Sprouts Farmers Market

Places: Taiwan, United States

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