848 Margaret Wishingrad: Co-Founder & CEO of Three Wishes

848 Margaret Wishingrad: Co-Founder & CEO of Three Wishes

From The Kara Goldin Show by Kara Goldin

June 5, 2026 · 27 min

About this episode

Kara Goldin interviews Margaret Wishingrad about building Three Wishes, a better-for-you cereal brand, and the challenges of disrupting a legacy food category.

Turning a childhood favorite into something parents can actually feel good about — that’s the magic 🥣✨ On The Kara Goldin Show, I sit down with Margaret Wishingrad, Co-Founder and CEO of Three Wishes, the better-for-you cereal brand taking on one of the most legacy-dominated aisles in grocery. Margaret started Three Wishes with her husband and co-founder, Ian, after becoming a parent and realizing how hard it was to find a cereal that kids loved — and parents trusted. No food manufacturing background. No easy roadmap. Just a big idea, a lot of grit, and the belief that cereal could be rebuilt from the ground up. We talk about what it really takes to challenge billion-dollar incumbents, how Three Wishes balances nostalgia with nutrition, and the lessons Margaret learned scaling from a kitchen-table idea to more than 15,000 stores, including Walmart, Target, Costco, Whole Foods, and Sprouts. Margaret also shares what it’s like building a company with your spouse, leading through uncertainty, and trusting your instincts when you’re creating something consumers don’t even realize they’ve been waiting for. If you are interested in what it takes to build a brand with purpose…

People in this episode

Host: Kara Goldin

Guest: Margaret Wishingrad

Topics covered

  • entrepreneurship
  • food industry
  • brand building
  • nutrition
  • parenting
  • business strategy

Keywords

  • cereal
  • entrepreneurship
  • nutrition
  • brand building
  • parenting
  • food industry
  • business strategy

Mentioned in this episode

Organizations: Three Wishes, Walmart, Target, Costco, Whole Foods, Sprouts

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