#154 SEO Is Not Dead: How AI Is Reshaping Search
From The Lead Machine Growth Show with Paul Guyon by The Lead Machine Growth Show with Paul Guyon
March 4, 2026 · 43 min
About this episode
In this episode, Carl Holden discusses how AI is reshaping search and the ongoing importance of SEO and backlinks.
AI search tools are changing how traffic flows, but Google still dominates search behavior. In this episode, Carl Holden breaks down how AI search pulls from traditional rankings, why backlinks still matter, and how small businesses can adapt without chasing every new trend. Tune In Now: Understand why SEO is not dead and how AI search actually works • Learn why backlinks and external signals still drive authority • Clarify what humans should create versus what AI can automate • Discover why experimentation is essential in modern SEO Chapters: 00:00 Is SEO Dead or Just Changing? 02:30 How AI Search Really Works 05:00 Why Ranking Still Matters in the Age of AI 08:30 The Power of Backlinks and External Signals 14:00 The Future of Search and Community 18:00 Quality vs Quantity in Content Creation 26:00 What RankBot Actually Does 32:00 Multi Channel Marketing in an AI World 38:00 Three Actions You Can Take Today Quotable “When SEO is dead, all of marketing is dead.” ~ Carl Holden Invitation From Guest 30% off RankBot Use code: SPEED https://rankbot.ai/ Connect With Our Guest Website: https://rankbot.ai/ LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/ The post…
People in this episode
Host: Paul Guyon
Guest: Carl Holden
Topics covered
- SEO
- AI
- search behavior
- backlinks
- small business
- content creation
Keywords
- SEO
- AI search
- backlinks
- search behavior
- content creation
- RankBot
Sponsors
RankBot
Mentioned in this episode
Organizations: RankBot, Google
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