How To Build A Community-Driven Internet Business
From The Louis Shulman Podcast by By Louis Shulman
June 24, 2025 · 44 min
About this episode
In this episode, Jordan Mix discusses strategies for building community-driven internet businesses.
Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products. In This Episode We Cover: (05:16) Simple, Effective B2B Newsletter Playbooks (09:49) High-ROI Outreach (“Shake the Tree”) (12:40) Monetizing Micro-Lists (200 subs → $10k+) (14:50) The Power of Parasocial Relationships (17:36) Why Making Content Makes You Better At Sales (27:30) Experimentation vs Focus (30:05) Permissionless Projects & Cold DMs (33:30) Using Free Work to Reduce Customer Acquisition Costs (38:52) Building Engaged Communities with AI Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Jordan Mix from Late Checkout: → Late Checkout: https://www.latecheckout.studio/ → Late Checkout LinkedIn: https://www.linkedin.com/company/late-checkout/ → Jordan's LinkedIn: https://www.linkedin.com/in/jordan-mix1/ → Jordan's Twitter: https://x.com/jrdnmix Watch on Youtu This is a public episode. If you would like to discuss this with other subscribers or get access to…
People in this episode
Host: Louis Shulman
Guest: Jordan Mix
Topics covered
- community-driven business
- B2B marketing
- customer acquisition
- content creation
- engaged communities
- AI in business
Keywords
- B2B newsletter
- high-ROI outreach
- monetizing micro-lists
- parasocial relationships
- customer acquisition costs
- engaged communities
- AI
Mentioned in this episode
Organizations: Late Checkout, Orbit Marketing
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