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- Per-Episode Audience
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15,001 - 40,000
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Recent episodes
The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business
May 3, 2026
Unknown duration
Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business
May 2, 2026
Unknown duration
Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked
May 1, 2026
Unknown duration
Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success
Apr 30, 2026
Unknown duration
Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First
Apr 29, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/3/26 | The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business | In the part II of this Manager’s Playbook convo, Mauricio Ruiz sits back down with former EPIC Records executive Chris Anokute to talk about what AI means for artists, how Suno is already being used in music, and why the future of the music business will belong to people who know how to adapt.Chris breaks down the truth about record deals, why no deal is simply “good” or “bad,” and how artists can build leverage from zero through repertoire, content, strategy, and consistency. He also shares his thoughts on AI ethics, intellectual property, artist development, independent label operations, and what it takes to build the next superstar in a democratized music industry.This episode covers AI music, artist development, music business strategy, record deals, independent artists, A&R, audience growth, music marketing, and the future of the music industry.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Watch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Sundays @ 10am ET | — | ||||||
| 5/2/26 | Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business | What does every producer need to know about the music business beyond making great records? In this clip, Khris Riddick-Tynes gets into the side of the game a lot of creatives learn too late, publishing structures, deal terms, mentorship, discipline, and why studying the greats still matters.He also breaks down how an old MDRC publishing deal became difficult once the business shifted to streaming, how supportive mentors helped him navigate it, and why producers need to understand more than just the studio if they want real longevity.If you care about music publishing, producer development, mentorship, songwriting, and learning how the music business actually works, this one’s for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 5/1/26 | Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked | Why did Kehlani’s “Folded” work the way it did? In this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how trusting the feeling of a record can lead to something bigger.He also gets into how to motivate artists without forcing them, why substance matters more than technique, how he knew “Folded” was special, and what it takes to keep a slow-burn record moving through smart rollout, remixes, challenges, and staying close to what the audience is responding to.If you care about Kehlani, songwriting, artist development, hit records, music production, and the long game behind songs that last, this one’s for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/30/26 | Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success | Why do some artists last while others fade after one breakout moment? In this clip, Khris Riddick-Tynes breaks down the mindset behind real music career longevity, from resilience and studying your wins to avoiding short-term money traps and building demand the right way.He gets into why you have to watch the tape after a hit, why touring still matters, and how artists, managers, and producers can think beyond quick money and start building something that actually lasts.If you care about artist development, breakout songs, music business strategy, touring, and long-term success in music, this one’s for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/29/26 | Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First | Why do some songs fade fast while others last for years? In this clip, Khris Riddick-Tynes breaks down why the song still comes first; not the trend, not the moment, not the hype. He gets into why lyrics, melody, and emotional truth are what give records real staying power, and why track-first songs often burn out fast.The conversation also covers how SZA’s “Snooze” came together, why mentorship matters, what discernment looks like in A&R and executive production, and how great songs often start with honest conversations and difficult emotions.If you care about songwriting, artist development, music business, A&R, producer mindset, and building records that last, this one’s for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/26/26 | The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business | Khris Riddick-Tynes, three-time Grammy-winning producer, songwriter, and Kehlani’s executive producer, joins The Manager’s Playbook to break down what really makes hit songs last.This conversation gets into songwriting, artist development, A&R, executive production, mentorship, and music business strategy, with stories behind SZA’s “Snooze”, Kehlani’s “Folded”, and the long game behind building records that connect. Khris also shares lessons on producer ego, trusting your instincts, navigating deals, studying the greats, and why the song still comes first.If you care about hit songs, music business, artist development, songwriting, and career longevity, this episode is for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Watch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Sundays @ 10am ET | — | ||||||
| 4/25/26 | Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry | In this clip of The Manager’s Playbook, Hitmaka and Mauricio Ruiz unpack why the music industry does not create stars the way it once did.They get into what separated artists like Drake, Kendrick Lamar, and J. Cole from the pack, how algorithms and personalized discovery have changed the way audiences connect with music, and why the business needs more fearless creatives in positions of leadership.The conversation also explores artist development, label politics, NBA YoungBoy’s unique rise, the tension between taste and data, and what it really takes to build lasting success in today’s music business.A valuable listen for artists, producers, songwriters, managers, A&Rs, and music executives trying to understand the future of stardom, leadership, and culture in the music industry.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0OgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/24/26 | Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business | In this clip of The Manager’s Playbook, Hitmaka breaks down why the music industry is really a people business.From working with labels and independent artists to building trust, collaboration, and long-term leverage, Hitmaka shares how real relationships create opportunities in music. He also reflects on developing an artist connected to Gillie, how that led to an Epic deal, why getting invited back into the room matters, and the role humility plays in building a sustainable career.A valuable listen for artists, producers, songwriters, managers, and music executives looking to better understand how relationships, collaboration, and reputation shape success in the music industry.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0OgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/23/26 | Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers | In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.He reflects on his time during Atlantic’s high-powered A&R era, how he helped shape the sound of modern R&B and hip-hop, and why songwriters have historically been undervalued. From the making of A Boogie’s “Look Back At It” to the strategy behind producer credits, advances, and building leverage, Hitmaka gives a real look at the business behind hit records.A must-listen for producers, songwriters, artists, managers, and music executives trying to better understand how the music business really works.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0OgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/22/26 | Inside the Playbook: Hitmaka on How Producers Really Get Paid | In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.From song deals and publishing to fair splits, leverage, and non-exclusive relationships across labels, Hitmaka shares real insight into the business mechanics behind a successful producer career. He also talks about why he stays rooted in hip hop and R&B, the gatekeeping that exists in pop, why the industry is in a “refresh” era, and why building new talent matters now more than ever.A must-listen for producers, songwriters, artists, managers, and music executives trying to better understand how money, leverage, and opportunity really work in today’s music industry.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0OgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
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| 4/19/26 | The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business | In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Hitmaka, formerly Yung Berg, for a deep conversation on the real business behind hit songs.Hitmaka breaks down how hit records actually get made, from demo-first songwriting and producer collaboration to song deals, publishing, label politics, and artist development. He reflects on nearly three decades in music, the mindset that kept him going through every era of his career, and the lessons he learned building records like “Sexy Can I,” Big Sean’s “Bounce Back,” and A Boogie Wit da Hoodie’s “Look Back At It.”They also get into why writers often do not get paid properly, how producers create leverage, the importance of relationships in the music business, and why the industry needs more creative leadership.A must-listen for artists, producers, songwriters, managers, and anyone serious about understanding how the music industry really works.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjWant your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Watch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Sundays @ 10am ET | — | ||||||
| 4/18/26 | Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit | Mike Caren breaks down what actually makes a song feel like a hit.This clip explores the role of A&R, taste, replay value, emotional connection, melody, lyrics, and creative judgment in today’s music business. Mike also talks about trusting your opinion, learning from missed calls, redefining what a hit means in the streaming era, and why great executives grow by focusing on their strengths instead of rushing titles.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2UnV1d2ltTCO1rfjqhTKc4?si=seltDGQ-RvWE9fwshY-f3wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybookTimestamps:00:00 Have an Opinion00:58 What Makes a Hit03:18 Replay Test for Songs05:37 Gut Instinct Explained07:08 Defining Hits Today08:04 Culture vs Chart Peaks09:42 Career Moves for Execs10:58 Turning Down Promotions11:36 Choosing Your Strengths13:00 Closing Thoughts on Growth | — | ||||||
| 4/17/26 | Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart | Mike Caren breaks down why artists and managers need to have hard conversations early if they want to avoid bigger problems later.This clip is about artist-manager communication, label frustrations, project readiness, honest feedback, over-communication, and building stronger working relationships in the music business. It’s a sharp reminder that many issues are not solved by blame. They’re solved by clarity, direct conversations, and the willingness to address problems before they get expensive.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2UnV1d2ltTCO1rfjqhTKc4?si=seltDGQ-RvWE9fwshY-f3wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybookTimestamps:00:00 Label Frustrations01:21 Tough Talks Early01:43 Is It Ready03:11 Feedback Not Gossip04:24 Ad Break Publishing06:12 Challenge To Improve08:13 Learning Softer Critique10:10 Over-communicate Always11:05 Decisions And Regret | — | ||||||
| 4/16/26 | Inside the Playbook: Mike Caren on Why Consistency Beats Talent in Music | Mike Caren breaks down why consistency, discipline, and adaptability matter more than occasional flashes of brilliance in the music business.This clip explores the traits that help artists and executives build lasting careers: embracing change, staying open to new ideas, avoiding nostalgia, protecting your focus, and developing the self-awareness to regularly reassess your strategy. It’s a sharp conversation on artist development, music business longevity, creative discipline, release strategy, and staying relevant in a constantly evolving industry.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2UnV1d2ltTCO1rfjqhTKc4?si=seltDGQ-RvWE9fwshY-f3wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybookTimestamps:00:00 Consistency Beats Brilliance00:29 Adapting to Industry Change01:27 Letting Go of Old Ways02:47 Hip Hop Cycles and Optimism05:54 Nostalgia vs Innovation Mindset06:53 Distractions and Staying Focused08:45 Quarterly Self Review Habits10:09 Reputation Takes Time to Shift11:16 Release Strategy and Artist Growth13:12 Discipline and Consistency Wrap Up | — | ||||||
| 4/15/26 | Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great | Mike Caren breaks down what actually creates longevity in the music business.This clip is about building a career the right way: bringing value instead of extracting it, thinking long term, preparing before chasing opportunity, and developing the habits that lead to real greatness. Mike also touches on confidence, artist development, smart collaboration, and the importance of understanding music publishing and songwriting royalties.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2UnV1d2ltTCO1rfjqhTKc4?si=seltDGQ-RvWE9fwshY-f3wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybookTimestamps:00:00 Value First Mindset00:34 Longevity Over Hype02:58 Preparation Beats Opportunity04:02 Superstar Myth Reality04:29 Publishing Royalties Break05:20 Cosign Win Win Model07:35 Traits of Long Term Thinkers09:39 Mentorship Asking Questions11:49 A&R Practice and Confidence15:36 Habits of Elite Artists17:04 Chasing More vs Mastery19:09 Yin Yang Collaborations19:50 Staying Fresh Closing | — | ||||||
| 4/12/26 | The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business | Mike Caren is one of the most respected music executives of his generation.From his early years at Atlantic Records to building Artist Publishing Group and Artist Partner Group, Mike has played a major role in the careers of artists, songwriters, producers, and executives across the modern music business. In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Mike for a wide-ranging conversation on A&R, artist development, music industry leadership, publishing, record labels, management, and what it really takes to build something that lasts.Mike breaks down why great creative executives need strong opinions, why long-term thinking beats short-term hype, and how the best artists and executives separate themselves through discipline, consistency, communication, curiosity, and self-awareness. He also shares his perspective on identifying hit songs, building sustainable careers, filtering distractions in the age of social media, and creating teams that challenge artists instead of simply validating them.This episode is a masterclass for anyone serious about artist management, music executive leadership, independent artist growth, A&R development, career longevity, and the inner workings of the music business.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjWatch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Sundays @ 10am ETTimestamps:00:00 Why opinions matter00:27 Mike Caren career breakdown03:40 Giving back with facts07:22 Service over extraction08:09 Longevity mindset17:00 Mentorship, not commands19:10 A&R taste test routine20:29 Time management and boundaries23:11 Elite artist habits26:30 Collaboration and trust31:42 Optimism and embracing change36:18 Focus versus distractions39:29 Consistency and catalog growth44:01 Tough conversations early47:00 Feedback over complaints48:12 Why hard conversations matter50:53 Learning from mistakes52:16 Overcommunicate to win57:22 Teamwork and opinions59:09 What makes a hit01:03:20 Defining hits today01:05:57 Getting ahead as an executive01:10:04 Hiring and scaling slowly01:14:54 Building around artists01:17:59 Consistency for artists01:22:57 Hiring passionate talent01:27:23 Long-term career patience01:28:28 Closing thoughts | — | ||||||
| 4/6/26 | Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development | In this clip from The Manager’s Playbook, Charlie Rocket breaks down how he would build an artist with no money, using speed, consistency, release strategy, and real-world fan-building.He talks through a no-budget artist development plan built around frequent releases, working with talented producers who believe in the vision, and staying always on so fans can build real habits around the music. Charlie also explains why mixtapes, bigger projects, versions, and steady output often do more for fan engagement, streaming growth, and artist momentum than short, low-commitment releases.The clip also dives into real-world music marketing: listening parties, release parties, meet-and-greets, video shoots, and neighbourhood-level promotion. Charlie’s bigger point is that local scene momentum still matters, and that artists can build enough heat in real life for the internet to catch up later.A strong listen for independent artists, managers, A&Rs, and music executives thinking seriously about music marketing, artist development, release strategy, fan-building, and long-term career growth.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2rJBuPhpk34kdSw9Dc2MCX?si=OIqpw0t1R5KHv2Qa1GAnigWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/5/26 | Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists | In this clip from The Manager’s Playbook, Charlie Rocket reflects on how he and his partners ended up managing 2 Chainz by doing the work before anyone officially gave them the title.What began as music marketing, mixtape promotion, CD street-team strategy, and fan-building quickly turned into something bigger. Charlie explains how they kept showing up with value: bringing a 30/60/90-day artist development plan, investing in physical promo, lining up opportunities, and creating momentum around the artist until the role naturally became theirs.The clip also gets into a deeper idea that matters across the music business: the tension between being “smart” and being willing to move before the proof is there. Charlie argues that in artist management, A&R, artist development, and hip-hop marketing, conviction and action often create opportunities that logic alone never will.At the centre of it all is a simple truth: sometimes you recognize superstar potential before the rest of the industry does. And if you believe strongly enough, you move accordingly.A strong listen for independent artists, managers, A&Rs, music executives, and anyone serious about breaking artists, building momentum, and understanding how artist careers really get shaped behind the scenes.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2rJBuPhpk34kdSw9Dc2MCX?si=OIqpw0t1R5KHv2Qa1GAnigWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/4/26 | Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work | In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.He shares a sharper approach to music marketing, artist development, fan-building, and independent artist growth: run the play, stay consistent, and boil a pot of water before trying to heat up the whole world. Using Travis Porter’s early run in East Atlanta as an example, Charlie explains how repeated club appearances, street marketing, direct fan engagement, flyers, CDs, and weekly presence helped turn strangers into loyal fans.He also introduces his idea of “mom-ology” - the process of building superfans through connection, consistency, vulnerability, authenticity, and time spent. The clip goes further into why time spent has become one of the most important drivers of audience loyalty, and why the loss of mixtape culture changed the way hip-hop artists build fanbases, release music, and stay connected between projects.A strong listen for independent artists, managers, A&Rs, and music executives thinking seriously about artist promotion, fan engagement, direct-to-fan strategy, and long-term music career growth.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2rJBuPhpk34kdSw9Dc2MCX?si=OIqpw0t1R5KHv2Qa1GAnigWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 4/3/26 | Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists | In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.Instead of glorifying burnout or everyday hustle culture, Charlie explains why artists, managers, and music executives often get better results from short, high-intensity bursts of artist promotion, fan-building, local market strategy, content creation, and release momentum.He walks through how to build a 30-day promo campaign, from radio stops, DJ outreach, city runs, local collaborations, street marketing, and video drops, to creating enough touchpoints for an artist to feel impossible to ignore. He also shares a sharp lesson for managers on how to get artist buy-in: don’t pitch small asks. Pitch the bigger vision and the upside attached to it.The clip also touches on early Travis Porter growth, using manual MySpace outreach, direct fan engagement, and zero-budget marketing to become the platform’s top unsigned act.A strong listen for independent artists, managers, A&Rs, and anyone serious about artist development, music marketing, and building momentum in the music business.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/2rJBuPhpk34kdSw9Dc2MCX?si=OIqpw0t1R5KHv2Qa1GAnigWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 3/31/26 | The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset | In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset required to win in the music business.Best known for helping build 2 Chainz and for his evolution from music executive to public speaker and entrepreneur, Charlie breaks down why he believes success often requires a level of intentional “delusion,” the kind of belief that allows artists, managers, and executives to move before the proof is there. We talk about what it really means to chase purpose over money, why overthinking kills momentum, and how some of the best careers in music are built through conviction, consistency, and action.Charlie also shares practical gems on breaking artists without money, building authentic fanbases, local market strategy, mixtape culture, release strategy, manager leadership, publishing, label relationships, streaming growth, and audience development. From 30-day blitz campaigns and “boiling a pot of water” in one city, to winning over 2 Chainz and navigating a life-changing brain tumour diagnosis, this episode is full of hard-earned lessons on music industry strategy, artist growth, and long-term career building.Whether you’re an independent artist, manager, A&R, music executive, or creative entrepreneur, this is a conversation about belief, leverage, execution, and what it really takes to build something that lasts.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjWatch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Tuesdays @ 10am ET | — | ||||||
| 3/30/26 | Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development | In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American music industry is doing today.We get into Tommy’s work in Korea, the session that led to BLACKPINK’s “Ice Cream” featuring Selena Gomez, the group’s studio discipline, and what that level of perfectionism taught him about greatness, standards, and building global artists.Tommy also talks about fan culture, physical album sales, team structure, and why moving fast, experimenting, and “rushing to get to no” can be a real advantage in the music business.This one is for artists, managers, producers, songwriters, and music execs trying to understand K-pop, BLACKPINK, artist development, global music strategy, and how real systems create real stars.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 3/29/26 | Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out | In this clip from The Manager’s Playbook, Tommy Brown reflects on his experience filming Netflix’s Hitmakers, the pressure of creating on camera, and why the show did not go deep enough into the real lives of songwriters and producers.We get into leadership, acceptance, collaboration, and the financial reality behind the music business, including why so many creatives are not making the money people assume. Tommy also shares how he would rather show the real process through songwriting camps, daily content, building in public, and honest storytelling around what it actually takes to build a career.This one is for artists, managers, producers, songwriters, and music execs who care about the real work behind the scenes.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 3/28/26 | Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing | In this clip from The Manager’s Playbook, Tommy Brown breaks down one of the hardest truths in the music business: huge streaming numbers do not always mean real money for songwriters and producers. We get into producer points, publishing royalties, master royalties, label negotiations, and why so many creators are still underpaid.Tommy also talks about learning under Rodney Jerkins, the difference between making beats and making records, and the kind of discipline it takes to build a real career in the music industry.This one is for artists, managers, producers, songwriters, and music execs who want a clearer understanding of producer pay, publishing, music contracts, and long-term leverage.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
| 3/27/26 | Inside the Playbook: Tommy Brown on Why Music Producers Need Content | In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consistently matters, how even simple beat videos can drive massive audience growth, and why being seen is now directly tied to opportunity in the music business.The conversation also gets into streaming economics, songwriter and producer pay, music publishing, Spotify, AI, user-generated remixes, catalog sales, and why publishing may be heading into a much bigger era.This one is for artists, managers, producers, songwriters, and music execs trying to understand where the business is going next.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | — | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.