Chomps Austin Pop Up Event Was Genius

Chomps Austin Pop Up Event Was Genius

From The Merch Drop by Rich Graham

October 17, 2025 · 6 min · Episode 186

About this episode

The episode discusses Chomps' innovative pop-up event in Austin and its impact on brand marketing.

‪@Chomps‬ the meat snack brand, pulled off one of the smartest pop-up activations of the year. They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience. Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it. --- Equipment we're using: Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2 Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72 Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW RODECaster Pro Production Studio - https://amzn.to/3rViinT Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ Software and services we like: Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy Go from fuzzy thought to clear text fast with…

People in this episode

Host: Rich Graham

Topics covered

  • experiential marketing
  • pop-up events
  • brand equity
  • entrepreneurship
  • marketing strategies

Keywords

  • Chomps
  • pop-up event
  • experiential marketing
  • brand equity
  • Austin
  • back-to-school

Mentioned in this episode

Organizations: Chomps, Ecamm Live, Captivate Dot FM, Tubebuddy, AudioPen, Setapp, Wispr Flow

Products: Sony ZV-1, Shure SM58 Microphone, RODECaster Pro Production Studio, Switchpod, Elgato Stream Deck

Places: Austin

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