King's Hawaiian O'Hare "Soft Wear" Merch Swap

King's Hawaiian O'Hare "Soft Wear" Merch Swap

From The Merch Drop by Rich Graham

October 2, 2025 · 7 min · Episode 184

About this episode

The episode discusses King's Hawaiian's innovative merch swap at Chicago O'Hare Airport to promote their logo refresh.

King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit. King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered. https://kingshawaiian.com/products/merchandise/?limit=100 Want help planning a merch swap? We help business owners and marketers build smart campaigns with branded merch that people enjoy using. Hit me up! --- Equipment we're using: Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2 Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72 Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW RODECaster Pro Production Studio - https://amzn.to/3rViinT Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ Software and services we like: Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate…

People in this episode

Host: Rich Graham

Topics covered

  • branded merchandise
  • marketing strategies
  • charity events
  • travel experiences
  • consumer engagement

Keywords

  • King's Hawaiian
  • merch swap
  • O'Hare Airport
  • branded merch
  • charity

Mentioned in this episode

Organizations: King's Hawaiian, Chicago charity

Products: soft-wear sweatsuit

Places: Chicago O’Hare Airport

More episodes of The Merch Drop

Explore listener stats, chart rankings, contacts and more on the The Merch Drop podcast page.