The Mobile DJ Mastery Podcast

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this high-energy episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes back DJ Matty F for a deep dive into his recent game-changing trip to Las Vegas for the Mobile Entertainment Expo (MEX). Matty F shares his firsthand experiences navigating the massive US conference scene, the powerful impact of networking with industry heavyweights, and the invaluable lessons he learned regarding speed of communication and marketing psychology. KEY TAKEAWAYS Speed is Currency: In the modern market, particularly with Gen Z and Gen X clients, failing to respond to an inquiry within minutes often means losing the booking entirely. Leveraging AI for Admin: Matty F discusses using Sintra, an AI tool that creates "digital employees" tailored to your business data to handle everything from SEO audits to social media drafts and email responses. The "Gift Card" Marketing Strategy: Instead of standard business cards, Matty F advocates for high-quality, embossed plastic cards labeled as $50 gift cards, which carry higher perceived value and are less likely to be discarded. Understanding US vs. UK Margins: The episode highlights the stark difference in DJ pay between markets, noting that mid-tier US wedding DJs often command $3,500 to $4,500 for a full day. Navigating US Business Logistics: Matty F details the rigorous process of expanding to the US, including registering an LLC, obtaining a Tax ID, and the long-term goal of securing a business Green Card. BEST MOMENTS "If you don't react quickly in responding back to these people... they're gone. They've moved on." "I've now officially registered DJ Matty F Events in the US. It is a legitimate company... with a US bank account." "It's not a business card; it's a gift card. The fact that there's money value to it actually holds people to keep that card." "I've now got 12 digital friends that are helping me out... it's freed up my time to not constantly be checking on things." "The US is huge, man. The opportunities over there are just... it's almost endless. It's infinite." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes the vibrant and talented DJ Jules Vic, known for her infectious energy and love for house music. They dive deep into Jules' inspiring journey from a music enthusiast to a DJ, discussing her introduction to house music, the pivotal moment that led her to start DJing, and the supportive community she found on TikTok. KEY TAKEAWAYS Community and Support: Engaging with the DJ community on platforms like TikTok can provide valuable support and encouragement, especially for beginners. Many experienced DJs are willing to help newcomers, fostering a positive learning environment. Importance of Education: Taking structured courses, such as those offered by Crossfader, can significantly enhance a DJ's skills. These courses break down complex concepts into manageable lessons, making it easier for beginners to learn and progress. Overcoming Limiting Beliefs: The journey into DJing can challenge societal norms and personal limiting beliefs about age and capability. Embracing the opportunity to learn and grow, regardless of when one starts, can lead to fulfilling experiences. First Gig Experience: The first live performance can be a pivotal moment for a DJ, igniting a passion for the craft. The excitement of playing music for an audience and the connection with them can solidify the desire to pursue DJing further. Navigating Challenges: Technical issues and personal confidence can pose challenges for new DJs. However, learning to manage these obstacles is part of the growth process, and each experience contributes to becoming a more skilled and confident performer. BEST MOMENTS "I think what Jaz has achieved in the last three years from starting to DJ to where she is now is a journey." "I was always the person at the parties going, have you heard of this track?" "I think a lot of people my age are going to resonate with some of this." Vick "I realized by then it was mid to late nineties and I'd missed the Summer of Love, Acid House movement." "I just feel like you were born to be a DJ." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days. KEY TAKEAWAYS The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm. The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech. Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo. Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow. The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event. BEST MOMENTS "Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again." "You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak." "I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride." "If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow." "CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 reflect on key insights and highlights from the previous year, setting the stage for a successful 2026. DJ2FOUR7 emphasises the importance of social media for DJs, sharing personal anecdotes about overcoming anxiety and the challenges of creating content. The episode also touches on the significance of charging appropriately for services, investing in professional help, and the benefits of day hosting to enhance business offerings. KEY TAKEAWAYS Embrace Social Media: Utilising social media is crucial for DJs to build their brand and connect with potential clients. It's important to find ways to create content that feels natural. Overcoming Anxiety: Many DJs experience anxiety when it comes to filming themselves or sharing content. It's essential to recognise that most people are focused on their own lives and are not as concerned about what you post. Setting Realistic Goals: Instead of overwhelming yourself with the need to post frequently, aim for gradual improvement. For example, if you posted three times a month last year, aim for six this year. Charge Accordingly: DJs should evaluate their pricing structures and ensure they are charging what their services are worth. Understanding the costs associated with equipment and services can help justify higher rates and improve business sustainability. Invest in Your Business: As DJs grow, it's important to invest in professional services, such as website design and branding, rather than relying solely on DIY methods. BEST MOMENTS "Social media is how I've built who and what I am today." "Forget what you think other people may think of you, because people don't really care as much as you think they care." "Stop doing DIY. The biggest changes I've made to my business have come from investing money into others to do something properly." "If you're not on social media, you're going to be left behind. It's as simple as that." "Never be afraid to charge a bit more... always push that boundary." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, host 2fo shares a cautionary tale about a fellow DJ whose career has been put on hold due to a freak injury. The story serves as a stark reminder of the physical demands of the DJ profession and the importance of maintaining physical fitness and health to ensure longevity in the industry. KEY TAKEAWAYS Physical Health is Business Health: Your ability to perform is directly tied to your physical well-being. An injury doesn't just affect your health; it stops your income. The Danger of Low Activity: Even if you feel "fit as a fiddle," a lack of regular physical activity can leave your body unprepared for the sudden, high-impact movements often required during load-ins and performances. Longevity Requires Preparation: Implementing a routine of stretching and regular exercise (like 10,000 steps a day or a sport like badminton) can significantly reduce the risk of injury. Hydration and Recovery: Simple habits like drinking electrolyte water and dedicated stretching sessions after gigs are crucial for recovery, especially during busy periods with back-to-back bookings. Visibility and Connection: Beyond health, 2fo emphasizes the importance of being visible on social media. Letting clients see your face and hear your voice builds a connection that "speakers and lights" alone cannot achieve. BEST MOMENTS "If your body says to you 'no,' you can't do anything. You can't support yourself, you can't support your family, you're letting clients down." "People buy people. People don't buy speakers and lights when they're buying DJs. So, talk on your camera." "The body took it as a shock... if you go from you haven't done anything all day and then you do something intense, that can have a problem." "We can talk about all this business growth, all these great things... but if your body says 'no,' you can't do anything." "Your body needs to be used to activity... so your body needs to be used to those types of things." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram. The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller. KEY TAKEAWAYS Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings. Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma. Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance. Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone. Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used. BEST MOMENTS "If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you." "I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more." "It's never the gear that makes the DJ. It's all about what you do." "I started experimenting with short-form content, probably a little bit too late, let's be honest." "Going viral isn't always the same; you can go viral for the wrong reason." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity. KEY TAKEAWAYS A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche. DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career. Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running. The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment. The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month. BEST MOMENTS "If you love what you do, you never work a day in your life." "The body will hold what the voice cannot speak." "Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life." "You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere." "If you can even get one or two bookings a month at a decent wage... it is achievable." CHECK OUT TONY ROBERTS ON INSTAGRAM https://www.instagram.com/tonykroberts/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride. KEY TAKEAWAYS Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead. The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure. From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer. Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver. The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate. BEST MOMENTS "If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them." "You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today." "The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do." "I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent." "If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.” TO CONNECT WITH SHAD https://www.instagram.com/willsmithdouble OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/