Ep 69. How to Build a Sustainable Fitness Business for Mums: Coaching Episode with Caren Van Gastel

About this episode

In this episode, Jen Dugard coaches Caren Van Gastel on building a sustainable fitness business for mums, focusing on financial clarity and effective marketing strategies.

In this live coaching episode of the MumSafe Podcast, Jen sits down with Caren Van Gastel, a MumSafe Trainer and owner of Empower Me Fitness in New Zealand. After years of splitting her time between a family business, raising her children, and running her classes, Caren is ready for her next chapter... building a sustainable, profitable business that supports mums through pregnancy, postnatal recovery, and prolapse. Together, they look at Caren’s current class structure, financial targets, and personal goals. Jen guides her through raising her class prices with confidence, restructuring her PT services, and mapping out what a signature prolapse offering could look like. They also explore how to build referral pathways with pelvic health physiotherapists and refine her social media messaging so she can truly become known as the go-to trainer for mums with prolapse. This episode is packed with real-life strategy, mindset shifts, and practical steps for any trainer who wants to grow their income, specialise with purpose, and create a business that actually supports their life, not drains it. Episode Highlights (00:01) Introducing the first live coaching call format (00:57) Meet…

People in this episode

Host: Jen Dugard

Guest: Caren Van Gastel

Topics covered

• sustainable fitness business
• coaching
• mums
• postnatal recovery
• prolapse
• financial targets
• social media strategy

Keywords

• fitness business
• mums
• coaching
• postnatal
• prolapse
• social media
• financial targets
• Empower Me Fitness

Mentioned in this episode

Organizations: Empower Me Fitness

Places: New Zealand

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