Understanding the current moment in multicultural marketing with Ingrid Otero

About this episode

The episode discusses the evolution of multicultural marketing and the influence of Latino consumers on brand strategies.

In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today. The conversation offers a grounded perspective on the forces influencing the industry. A landscape shaped by strategic adjustments In recent months, several brands have reduced the visibility of their multicultural initiatives. This shift reflects budget scrutiny, internal alignment, and the need to justify investment across organizations. At the same time, research focused on multicultural audiences continues. Insights, strategy, and data teams remain actively engaged in understanding behaviors, motivations, and growth opportunities within these segments. The continued relevance of the Latino consumer The episode highlights the role of Latino consumers within the U.S. market. Their influence is reflected in consistent consumption patterns, strong community ties, and ameaningful role in shaping cultural trends. For brands, this calls for sustained engagement and strategies grounded in this reality. A central theme of the conversation is how…

People in this episode

Host: Mario Xavier Carrasco

Guest: Ingrid Otero

Topics covered

• multicultural marketing
• brand decision making
• Latino consumers
• cultural trends
• authenticity in marketing

Keywords

• multicultural marketing
• Latino consumers
• brand strategy
• cultural identity
• consumer behavior

Mentioned in this episode

Organizations: Casanova McCann

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