
Episode 7: From Data to Deals — How "Jack & Jill" Built a Land Empire from the Back of a Boat with Jack Butala & Jill DeWit
From The Potentializer Podcast by Lance Edwards
October 9, 2025 · 37 min
About this episode
Lance Edwards interviews Jack Butala and Jill DeWit about their success in land investing and how they built a thriving business from data-driven strategies.
What if you could flip land from anywhere in the world — even from the back of a boat? In this episode, Lance talks with Jack and Jill, the powerhouse couple behind Land Academy, who've completed over 16,000 land transactions and built a thriving community of data-driven investors. They share how they turned recession setbacks into opportunity, what makes land the simplest and most overlooked niche in real estate, and why their business model thrives on partnerships, precision, and a little bit of humor.
People in this episode
Host: Lance
Guests: Jack Butala, Jill DeWit
Topics covered
- land investing
- real estate
- data-driven investing
- business partnerships
Keywords
- land transactions
- Land Academy
- recession opportunities
- business model
Mentioned in this episode
Products: Land Academy
Books & works: From Data to Deals
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