428: Pivoting During COVID with Thomas Alflen
From The Predictable Revenue Podcast by Collin Stewart
May 21, 2026 · 34 min
About this episode
Collin Stewart discusses the nuances of product-market fit with Thomas Alflen, emphasizing its spectrum rather than a binary state, especially in the context of COVID-19.
Product-market fit is often treated like a switch: either you have it, or you do not. But in reality, it tends to behave more like a spectrum. A company can have early traction, real customer interest, and even paying users, and still not be in the market where the fit is strongest. That was one of the most useful ideas in Collin Stewart ’s conversation with Thomas Alflen , co-founder of Oddity.ai , on the Predictable Revenue Podcast . As Thomas put it, product-market fit did not feel binary in practice. It felt stronger in some markets than in others. And that is the real lesson for founders: early signs of demand matter, but they are not the finish line. The job is to keep testing where the problem is clearest, where customers feel it most urgently, and where your solution becomes easier to repeat and scale. Highlights include: Early Market Exploration (13:30), Impact of COVID-19 on Business and Market Shift (17:24), Market Selection Criteria and Variables (21:54), Recognizing Product-Market Fit and Its Spectrum (24:56), and more... Stay updated with our podcast and the latest insights on Outbound Sales and Go-to-Market Strategies!
People in this episode
Host: Collin Stewart
Guest: Thomas Alflen
Topics covered
- product-market fit
- business strategy
- COVID-19 impact
- market exploration
- customer demand
Keywords
- product-market fit
- business pivot
- customer interest
- market selection
- COVID-19
- early traction
- scalability
Mentioned in this episode
Organizations: Oddity.ai
More episodes of The Predictable Revenue Podcast
- 431: Product-Market Fit, Teach to Sell, and Building Predictable Income with Dan Rochon · June 11, 2026 · 24 min
- 430: The Secret to Scaling AI in Financial Services with Ankur Patel · June 4, 2026 · 37 min
- 429: The Founder Pivot Playbook with Sam Eitzen · May 28, 2026 · 26 min
- 427: What Founders Need to Get Right Before Scaling with Lou Shipley · May 14, 2026 · 37 min
- 426: Startup Origins and Evolution with Sam Eitzen · May 7, 2026 · 35 min
- 425: Revolutionizing Talent Assessments with Video Games featuring Gianluca Ferremi · April 30, 2026 · 33 min
Explore listener stats, chart rankings, contacts and more on the The Predictable Revenue Podcast podcast page.