The Principles of Performance

          SPECIAL: Where Pain, Fitness and Performance Meet Vol.4 Doctor’s Orders: The Role of Exercise in Medicine with Behnad Honarbakhsh Behnad Honarbakhsh is the founder of FIT TO TRAIN Human Performance Systems Inc. in Vancouver British Columbia. He is a practicing clinician having worked at several sports therapy clinics. Behnad was the former Director of Physical Therapy for the Vancouver Canucks NHL Hockey Club, and continues to consult with the team. He was a program coordinator and continues to consult at the University of British Columbia’s (UBC) School of Kinesiology as well as UBC’s Varsity Athletics. Behnad has consulted with various university and professional sports teams at national and professional levels, including teams and athletes in the NHL, NBA, MLB, NFL, CFL and MLS. He is a senior instructor for Functional Movement Systems and on the advisory board for Functional Movement Systems and RacquetfitTM. Behnad graduated from the University of British Columbia with a Bachelor of Human Kinetics (BHK) in Exercise Science, a Master of Physical Therapy (MPT), and a degree in Osteopathy Manual Practice (DOMP) from the Canadian School of Osteopathy. He is a Certified Strength & Conditioning Specialist (CSCS) with the National Strength and Conditioning Association, has completed a graduate certificate in Orthopedic Manual Therapy at Curtin University (Perth, Australia), certified through the Acupuncture Foundation of Canada Institute (CAFCI), and trained in Intramuscular Stimulation (IMS) through the Institute for the Study and Treatment of Pain. Links: https://fittotrain.com/your-team/behnad-honorbakhsh Instagram: https://www.instagram.com/behnad4/?hl=en Facebook: https://www.facebook.com/behnad.honarbakhsh/ LinkedIn: https://www.linkedin.com/in/behnad-honarbakhsh- 897b99a4/?originalSubdomain=ca — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          During his two decades in private practice and beyond, Dr. Maffetone has been a respected pioneer in the field of complementary medicine, bringing the latest advances to health-care professionals around the world. He is an internationally recognized researcher, educator, clinician and author in the field of nutrition, exercise and sports medicine, and biofeedback. Dr. Maffetone has worked with endurance athletes of all types, professional baseball and football players, adventurers, NASCAR drivers, and Olympic medalists in a variety of sports. Outside the sports arena, Dr. Maffetone has coached a variety of people in the entertainment field, including musicians James Taylor and Johnny Cash, The Red Hot Chili Peppers, and producer Rick Rubin, and has also provided a system of success for some of the world’s top business executives as well as the United States military. Dr. Maffetone’s research has been reported in newspapers, magazines and other media around the world, including Huffington Post, The Today Show, Men’s Health, CNN, Readers Digest and The Atlantic magazine. Links: https://maffetonemusic.com Facebook: https://www.facebook.com/profile.php?id=100090515596922 Twitter/X: https://x.com/DrPhilMaffetone — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Hewitt Tomlin is the co-founder of TeamBuildr and he currently oversees Sales, Marketing & Customer Success. Since 2012, TeamBuildr’s strength and conditioning software has led the industry, trusted by more than 5,000 programs in 30 countries and closing in on $10M in annual revenue as a fully bootstrapped company. Hewitt is also a former D1 starting quarterback and has a passion for the organization of strength training, team building and youth development as a legitimate and sustainable business and profession. Links: https://www.teambuildr.com Instagram: https://www.instagram.com/teambuildr LinkedIn – https://www.linkedin.com/company/teambuildr-llc/ Twitter/ X – https://x.com/teambuildr — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          With years of experience working with world-class athletes and sports organizations, Dr. Jordan Shallow has cemented his role as a trusted voice in the fitness and performance industries. His expertise spans multiple domains—biomechanics, strength and conditioning, and injury prevention. Jordan’s unique approach blends scientific rigor with practical, real-world application, allowing him to tailor strategies that optimize both athletic performance and longevity. Beyond his work with professional sports teams, Jordan is an educator, empowering coaches worldwide through Pre-Script and RX’D RADIO. His commitment to advancing the fitness industry has made him a sought-after consultant and speaker, known for his ability to distill complex topics into actionable insights.   Links: https://themuscledoc.com YouTube: https://www.youtube.com/c/Themuscledoc Instagram: https://www.instagram.com/the_muscle_doc/ Facebook: https://www.facebook.com/themuscledoc — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Scott Epsley is an Australian trained Sports Physical Therapist who has over 25 years of elite sports medicine experience. He has worked with athletes at a national, international, collegiate and professional level in both Australia and the USA, across a wide range of sports. Currently he is the Director of Player Health and Performance for NY/NJ Gotham FC in the NWSL. Scott continues to consultant in the Sports Medicine and Rehabilitation space, having consulted for athletes and teams in the NBA, NFL, NHL, MLB, and professional and international football (soccer) to name a few. Previously Scott was the Medical Director for the Philadelphia 76ers, moving into that role after having served as Director of Physiotherapy and Clinical Diagnostics. Prior to that he served as Physical Therapist for Georgetown University’s Division 1 NCAA program. He is certified in musculoskeletal sonography, having used ultrasound in clinical practice for almost 20 years. Scott has also presented on many topics both across the US and internationally, including medial tibial stress syndrome and bone stress injuries, tendinopathy, hip and groin pain, shoulder rehabilitation, and diagnostic and rehabilitative ultrasound. He has over 10 peer reviewed publications in the areas of bone, tendinopathy, diagnostic imaging, injury mechanism, and injury epidemiology.   Links: https://www.gothamfc.com/staff/scott-epsley Twitter: https://x.com/scottepsley LinkedIn: https://www.linkedin.com/in/scottepsley/ — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Dan Swinscoe brings a unique perspective to solving movement problems and has spent the past 30 years treating and learning from his patients, some of which include athletes from the NFL, MLB, WNBA, professional golf, and many local doctors and their families. He is specialty trained and certified from the Titleist Performance Institute and Golf Digest as a Golf Medical and Golf Fitness Professional. He has certifications from NSCA, Functional Movement Screen, SFMA, FRR, FRC, USAW, OnBase University, and many others. Dan enjoys sharing what he has learned as a guest speaker to PT schools, professional and college sports teams, State Farm insurance, local Little Leagues, teaching his own course, Kettlebells for Clinicians, and as an assistant instructor for Clinic/Gym Hybrid, the Painfree Performance Specialist Certification and for Dynamic Variable Resistance Training.   Links: https://t2wclinic.com Instagram: https://www.instagram.com/danswinscoe/ YouTube: https://www.youtube.com/danswinscoe — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Melissa Ieraci is a Registered Holistic Nutritionist, personal trainer, youga instructor and former Paramedic. Melissa’s passion for health and fitness comes from a decade of thinking how she was feeling was ‘normal’, only to discover she had a brain tumor. After years of testing, she was diagnosed with a brain tumor on her pituitary gland that was releasing dangerously high levels of cortisol, the body’s stress hormone. After brain surgery, Melissa earned a diploma in Natural Nutrition and has spent the past 16 years working with high performers to look, feel and be their best using a habit and action focused approach she created called Make Shifts Happen   Links: https://make-shiftshappen.com Instagram: https://www.instagram.com/make_shifts_happen/ Facebook: https://www.facebook.com/melissa.ieraci.9 LinkedIn: https://www.linkedin.com/in/melissa-ieraci- a06651111/?originalSubdomain=ca The Make Shifts Happen Kickstart Program: https://shiftingyourlifestyle.practicebetter.io/#/660594df1466bfcda2114151/bookings?c=67014cca5102e420f70a1404&step=course Spoken Nutrition Partner Registration link for Coaches and Practitioners: https://spokennutrition.com/pages/become-a-partner — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          In this episode, Eric and Mike break down and discuss the current state of fitness education, including the following: • Academia vs For-Profit Education – Letters after your name vs real-world experience – Variety of paths and opportunities in the field • The Impact of the Pandemic – Changeover of the industry – Shift to online courses – Loss of communication skills – Lack of hands-on training • The “Old School” Model – Weekend courses and certifications – Methods vs Principles – “Choose your guru” – Industry leader confusion • What Trainers are Investing In – Business development vs training excellence – Biggest current opportunities – How to choose what is best for your career • What does the future hold? – More crowded marketplace – The “6-24” timeline – Mentorship and intensives   — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Isabella Mainwaring is a former strategy consultant to FTSE 100 and Fortune 500 companies, including global leaders at the World Economic Forum and clients at the forefront of scientific research. She advised CEOs on growth, positioning and transformation at the highest levels of business. Alongside her corporate career, Isabella spent 18 years immersed in her personal hormone and fertility journey – eventually leaving consulting to study psychology, trauma recovery, hormone science, and nervous system regulation. She went on to develop the ThetaSomatics method and the Root Restoration Hormone Healing Model. Two evidence-based frameworks designed to help women address the root causes of burnout, regulate their stress response, rebalance their hormones, and step into their full potential.   Links: Website: https://isabellamainwaring.com/ Instagram: https://www.instagram.com/isabella.mainwaring/?hl=en TikTok: https://www.tiktok.com/@isabella.mainwaring?lang=en Newsletter: https://power-haus.kit.com/f61de4445b Free ThetaSomatics practice: https://isabellamainwaring.com/pages/free-thetasomatics%E2%84%A2-practice   — The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Steven Terry is the creator of the Body Lever. After his own battle struggling with my chronic pain, Steven acquired a broad knowledge base of movement skills and self-care know how from a great number of yogis abroad. He has been able to instruct thousands on how the use of the Body Lever and Handy Lever massage tools can improve the feeling of bodily space, quality of movement, and the internal experience of the human form.   Links: https://www.thebodylever.com Instagram: https://www.instagram.com/stevewiththesticks/ Twitter: https://x.com/thebodylever?lang=ar Facebook: https://www.facebook.com/steve.terry.1654/ LinkedIn: https://www.linkedin.com/in/steve-terry-bb73b7113/ YouTube: https://www.youtube.com/@bodylever4782   — The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

          Elevating the Profession Guest: Ron McKeefery Bio: Ron McKeefery is currently the Special Assistant to the Head Coach – High Performance Culture at the University of Alabama. Prior to Bama, Coach McKeefery was the Head Strength and Conditioning Coach for Football at the University of Washington. Coach McKeefery has served as a Strength and Conditioning Coach at both the Professional and Collegiate level. Working with such professional organizations as the: Cincinnati Bengals (NFL), Kansas City Royals (MLB), Tampa Bay Buccaneers (NFL) and the Berlin Thunder (NFL Europe), and collegiate programs such as: Fresno State, Eastern Michigan University, University of Tennessee, and the University of South Florida He holds a PhD in Christian Counseling, a Master’s in Adult Education, and dual Bachelor degrees in Biology and Physical Education and he has served as the Vice President of Performance and Education for PLAE. Coach McKeefery has not just developed players; he has also mentored numerous Strength and Conditioning Coaches that have gone on to great success in the field. Coach McKeefery is also a sought-after industry speaker, as well as the author of the #1 Amazon International Bestseller(s) “CEO Strength Coach” and “Weight Room Wisdom”. Additionally, he has been published in the NSCA Journal, American Football Monthly, and numerous other publications. Coach McKeefery has twice been named Collegiate Strength and Conditioning Coach of the Year and was awarded the International Coach of the Year by S&C Education based in the United Kingdom. In 2013, he was honored as a Master Strength and Conditioning Coach by the Collegiate Strength and Conditioning Coaches Association, considered the highest honor that can be achieved as a strength and conditioning coach. Links: https://www.ronmckeefery.com Instagram: https://www.instagram.com/rmckeefery/ Twitter: https://x.com/rmckeefery Facebook: https://www.facebook.com/rmckeefery/ YouTube: https://www.youtube.com/user/RonMcKeefery — The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

        Dr. Mark Kovacs is the founder of the Kovacs Institute and is a globally recognized expert in human performance, sports/executive science, and leader in the health and wellness sector. Mark is a former professional athlete and All-American and NCAA doubles champion in tennis at Auburn University. Now turned performance physiologist, he holds a PhD in Human Performance (Exercise Physiology) with more than two decades of applied research and field experience. Dr. Kovacs is a Fellow of the American College of Sports Medicine (ACSM). He is a Certified Strength & Conditioning Specialist (CSCS), Certified Tennis Performance Specialist (CTPS) and Master Tennis Performance Specialist (MTPS) through the iTPA, and in 2012 he was the youngest ever recipient of the International Tennis Hall of Fame Educational Merit Award. Dr. Kovacs has worked with world-class athletes—including Grand Slam tennis champions, NBA All-Stars, 200 million dollar athletes and Olympic medalists—as well as C-suite leaders, Fortune 100 companies, and national sports federations. Dr. Kovacs previously served in senior executive roles at Pepsico, Gatorade, Cleveland Cavaliers (NBA) and as the VP of Health & Performance for the largest wellness resort healthcare company in the United States. Dr. Kovacs also has published more than 100 peer-reviewed scientific papers, abstracts and book chapters and serves as the Executive Director of the International Tennis Performance Association (iTPA), has been on the Medical Advisory Group for the US Open Tennis Championships.   Links: www.mark-kovacs.com www.kovacsinstitute.com Instagram: https://www.instagram.com/drmarkkovacs/ Twitter: https://x.com/mkovacsphd?lang=en LinkedIn: https://www.linkedin.com/in/markkovacsphd/   — The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/