Episode 9. Gerard Baglieri from Visualize

Episode 9. Gerard Baglieri from Visualize

From The Printerviews by Colin Sinclair McDermott

March 2, 2026 · 36 min · Season 2

About this episode

Gerard Baglieri discusses his extensive sales experience and the Value Selling framework in the context of the print industry.

In this episode of The Printerviews, I am joined by Gerard Baglieri, a partner at Visualize with over 35 years of experience in technology sales across global giants like Motorola, Cisco Systems, and Avaya. From his home turf in Denver, Colorado, Gerard joins the podcast to discuss his extensive background in sales execution and his upcoming session at Dscoop in March. He shares how his journey as an individual contributor, manager, and executive has shaped his approach to building effective sales journeys across various vertical markets. Gerard explains the power of the Value Selling framework, a methodology he first adopted as a client before becoming a partner at Visualize. He highlights how this process allowed him to grow business by over 100 per cent during a three-year stint in Southeast Asia, managing eleven different geographies. This conversation bridges the gap between high-level tech sales and the print industry, using his recent work with local print shops to demonstrate that successful sales execution always aligns with the specific goals of the client. The discussion delves into common sales team gaps, such as the struggle to reach economic…

People in this episode

Host: Colin Sinclair McDermott

Guest: Gerard Baglieri

Topics covered

  • sales execution
  • Value Selling framework
  • technology sales
  • print industry
  • AI in sales
  • communication strategies

Keywords

  • sales
  • Value Selling
  • technology
  • print industry
  • AI
  • communication
  • business growth

Mentioned in this episode

Organizations: Visualize, Motorola, Cisco Systems, Avaya

Places: Denver, Colorado, Southeast Asia

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