THE PROCESS PODCAST

Before The Process Podcast, we were Live Perform Compete — and this was one of our most powerful conversations ever.In this throwback episode, Sara Sigmundsdottir opens up about the year that broke her… and rebuilt her.* ACL tear two days before the Open* Losing her dog* Stuck in Iceland during COVID* Questioning her identity beyond CrossFit* Battling performance anxiety at the GamesThis isn’t just about injury.It’s about fear, pressure, burnout, and what happens when your entire identity is stripped away.Sara 2.0 was born in this conversation.If you’ve ever felt like you didn’t belong… this one hits deep.

“HYROX is just a trend.”“It’ll die out like every other fitness craze.”We asked the Managing Director of HYROX APAC directly: Is this sustainable, or just hype?Gary Wan shares the long-term strategy behind building HYROX as a legitimate global sport, not just another event series.From grassroots youth racing to Olympic ambitions… the vision is much bigger than most people realize.What You’ll Hear:- Why HYROX isn’t built like a typical fitness trend- ⁠The 3 pillars keeping the sport growing long-term- ⁠The importance of elite athletes & hero figures- ⁠The plan for youth & grassroots development- ⁠Why professional production matters- ⁠The roadmap toward Olympic recognition- ⁠Why community is the true growth engineHYROX isn’t just growing. It’s building something global.And this episode shows you exactly how.If you enjoyed this conversation, share it with someone chasing big goals, and don’t forget to hit subscribe so you never miss what’s next.

Most athletes are just “doing HYROX workouts” and hoping they get faster.Rich Ryan breaks down why that approach plateaus fast… and what actually separates Elite 15 athletes from everyone else.We dive into:- Why running 100km/week might be a mistake- ⁠The strength numbers you REALLY need- ⁠Why sleds ruin most races- ⁠The biggest pacing errors athletes make- ⁠How to train smarter (not just harder)If you want a faster time, this episode might change your whole approach - tune in now.

In this episode of Behind Building Coastal, Ed and Izzy open up about the month they almost broke the team — and faced the hardest strain in their 7-year partnership.What started as a leadership shift quickly turned into uncertainty, tension, and emotional fallout inside the business.In this conversation, they unpack:- What leadership uncertainty actually feels like from the inside- ⁠The emotional cost of structural change- ⁠Losing clarity, purpose, and confidence at work- How trust erodes — and how to rebuild it- What employees really need during times of transitionIf you’re a founder, leader, or part of a growing team, this episode will challenge the way you think about communication, culture, and responsibility.🎧 Listen now and go behind the build.And if you enjoy these real, unfiltered conversations, make sure to hit subscribe so you never miss an episode of Behind Building Coastal.

Charlie Jacobi represented Team USA in two Rugby World Cups.But no one prepared her for what came after.This is a raw conversation about identity, ego, grief, ambition, and rebuilding from scratch.In this episode, we cover:The identity crisis that hits when you retire from elite sportWhy external validation is addictiveThe ego side of high performance (that nobody admits)Transitioning from player to coachMoving continents immediately after retiringLosing both parents while chasing a World CupWhy most people don’t actually want their goalsThe mindset required to go from 126kg to World Cup athleteWomen in sport and the confidence gap“Don’t give anyone a reason to tell you no”If you’ve ever tied your worth to what you do — this one will hit.

Are you sabotaging your own success without even realizing it? This week, we are joined by elite performance coach Jason Stacy (coach to US Open winner Aryna Sabalenka). With over 25 years of experience, Jason drops massive truth bombs on why most people completely misunderstand high performance. We dive deep into his "Three E's" framework, why your physical body is the ultimate cheat code to controlling your mind, and the exact 3 questions you MUST ask yourself after every single performance. Whether you are an athlete, a CEO, or just someone trying to level up in life, this episode will completely rewire how you approach success.

Kyle Ruth explains the science of Blood Flow Restriction training and how it can improve hypertrophy, aerobic capacity, and even race performance. In This Episode:- What Blood Flow Restriction (BFR) training is — and why it accelerates strength & endurance gains- How to improve Hyrox performance without adding more running volume- The 2x10 minute BFR protocol that boosts aerobic capacity fast- How to build lunge & burpee broad jump endurance without crushing your joints- How to reduce knee pain and train hard at 35+ without breaking downIf you're short on time, battling injuries, or chasing performance gains this is a must-listen.

Did you feel like the 2026 CrossFit Open workouts favored one gender over the other? You aren't crazy…and we have the data to prove it.Ed is joined by Mike Halpin (Known & Knowable), the ultimate CrossFit data whistleblower. Mike breaks down the shocking statistics from this year’s Open, revealing massive disparities in completion rates between men and women on workouts 26.1 and 26.3. We dive deep into the controversial 70% weight-scaling rule, why elite athletes are getting time-capped, and how the events of the 2024 Games permanently changed how Mike views the sport.Tune in to discover:📊 Why 5x more women finished 26.3 than men📊 The secret API code Mike uses to pull live data from the CrossFit leaderboard📊 Why programming time caps that crush the 1% might be ruining the Open for everyone else📊 How Mike went from a fan in his garage to a paid data analyst for the biggest fitness events in the world.🎧 Tune in now to get the real numbers behind the noise.If you care about the future of CrossFit, hit subscribe, leave a review, and share this episode with your gym community.

Today’s episode is raw.The three of us are now parents and we’re owning the things we used to say before we had kids.From judging late clients…To thinking “just bring the baby”…To believing we’d never compromise our training…We were wrong.In this open roundtable, we unpack:- The fitness myths around parentingIs training selfish as a mom or dad?- Sleep deprivation & performance- Losing (and finding) yourself after kids- What becoming a parent actually changedIf you’re a parent, thinking about becoming one, or coaching parents — this one will hit home.

Why do we care so much about the leaderboard?Why does a single workout, a single placing, or a single bad lift feel like it defines us?In this episode of The Process Podcast, we sit down with clinical psychologist Dr. Kylie Chen to unpack the psychology behind performance, identity, and ego… especially during the CrossFit Open.We dive into:- Why 90% of your daily thoughts may be negative (and what that means for athletes)- ⁠The dangerous link between identity and achievement- ⁠Why outcome-based goals can quietly destroy your confidence- ⁠The fragility of ego in competition- ⁠How to detach your self-worth from performance- ⁠The questions you must ask yourself before signing up for the Open- ⁠This is not just about CrossFit.It’s about who you think you are, and what happens when that identity gets challenged.If you’ve ever:* Avoided competition because of fear of judgment* Felt crushed by a bad performance* Tied your self-worth to results* Struggled to “let go” of an old version of yourselfThis episode is for you.Hit play through the link in our bio and prepare to rethink everything you thought you knew about competition

The truth is: being a great coach isnt enough anymore. You can be an incredible coach… and still struggle to grow your business.In this episode, we break down:* How to structure content (fun, value, relatability)* Why perfection is killing your consistency* How to use content to start conversations — not just get likes* The mindset shift that stops coaches from posting at allIf you’ve ever overthought a post and then deleted it… press play

How do you go from trading hours for dollars on a gym floor to running a global online business? In this episode, Harriet Roberts breaks down the exact mechanics of her business, Mahi. We move past the "influencer" surface and dive into the high-level strategy of digital scaling.You’ll learn:- The Content Conversion Filter: Why Harriet prioritizes "boring" education over viral trends to attract high-intent buyers.- The DM-to-Sale Secret: The "10x effort" rule for responding to leads and why voice memos are her biggest closing tool.- The Revenue Mix: Why she balances one-off skill programs with recurring memberships to ensure financial stability.- The "Anti-Algorithm" Workflow: How she batches a month of content in four hours to avoid creative burnout.If you’re a coach or creator looking to stop "planning" and start profiting, this is your masterclass.

Dive into an inspiring conversation with Ed Haynes and Kyle Ruth as they explore the unique challenges and triumphs of masters CrossFit athletes. Learn how Kyle turned his competitive spirit into success with a fifth-place finish at the Masters Games and a record-breaking weightlifting achievement.What to expect in this episode:* Defying Age at 40: Discover Kyle's incredible journey, including his top 5 finish at the CrossFit Masters Games and breaking an American weightlifting record!* Mindset Matters: Learn why having the right mindset is crucial for achieving your fitness goals, especially as a masters athlete.* Life & Fitness Balance: Hear how Kyle juggles coaching, family life, and personal training while mastering time management and discipline.* Training Strategies: Get insider tips on effective training for masters athletes, focusing on strengths, weaknesses, and performance maximization.* Overcoming Challenges: Understand the common hurdles faced by older athletes and how to tackle them head-on.* Goal Setting & Motivation: Find out how Kyle sets inspiring goals and why challenging yourself is key to growth!* What’s Next for Kyle: Catch a sneak peek of his upcoming aspirations, including potential records in the pool and beyond!Ideal for any athlete over 40, or anyone coaching people in this age bracket, this episode is a treasure trove of practical advice and motivation for leveling up your fitness game!