
93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)
From The Program Design Podcast by Lauren Monique
May 22, 2026 · 22 min · Season 2 · Episode 93
About this episode
This episode discusses the differences between selling to consumers and businesses, providing strategies for effective B2C marketing.
Selling to businesses and entrepreneurs is not the same as selling to consumers. It's just not! But so many of us are in programs learning from coaches who have always sold to... Coaches. Or at least, have always sold to businesses and entrepreneurs. Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be. You might just need strategies specific to that industry. In this episode, you'll h...
People in this episode
Host: Lauren Monique
Topics covered
- program design
- B2C sales
- consumer marketing
- entrepreneurship
- business strategies
Keywords
- program filling
- consumer sales
- B2C strategies
- entrepreneurial marketing
- business to consumer
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