Google Ads for Accountants: Building Campaigns That Get Results

About this episode

This episode discusses how to effectively build Google Ads campaigns for accountants to avoid wasted spend and improve lead generation.

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend. If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why. Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll see what qualified tax leads are actually costing during tax season and what changes when campaigns are built with the right structure. They show you where money gets wasted in Google Ads and how it's avoided in a live campaign. You'll hear how they're controlling spend, filtering out bad searches, and turning paid clicks into booked conversations for their client.

People in this episode

Host: Christian Jones

Guest: Noah Jenks

Topics covered

• Google Ads
• accounting
• digital marketing
• campaign management
• lead generation
• cost control

Keywords

• Google Ads
• accountants
• campaign structure
• qualified leads
• cost management
• paid clicks
• booked conversations

Mentioned in this episode

Organizations: Google Ads, accounting firm

Places: tax season

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