50 Cents a Pool: The Pricing Model Behind a SaaS Exit
From The SaaS Podcast - Real Lessons on Growing Profitable SaaS by Omer Khan
July 16, 2026 · 54 min · Episode 488
About this episode
Ron Hash discusses his innovative pricing model for Skimmer that led to a successful exit.
Ron Hash bootstrapped Skimmer, software for pool service companies, to over $1 million in ARR and 1,500 customers with zero paid marketing, then sold it. His SaaS pricing was the engine: 50 cents per serviced pool with a $29 minimum, when every competitor charged per seat. Ron shares how he validated the idea with one cold call, why his SaaS pricing aligned revenue with each customer's growth, how he cut churn from 6% to 2% by fixing onboarding, and why he never regretted the exit. His SaaS pricing chose a value metric close to the money instead of per-seat pricing, which made adding customers feel good and kept churn low. Ron Hash built Skimmer with no prior SaaS experience and got it to 1,500 customers on SEO and word of mouth alone. That SaaS pricing model kept churn low and made the business acquirable; he sold to Unbundled Capital in 2020, after which the company raised $79 million and grew past 100 employees. He is now building QuickFax. This episode is brought to you by: 🍎 Product Fruits → Book a demo tailored to your product 🔑 Key Lessons 💰 Usage-based SaaS pricing aligns revenue with customer success: Skimmer charged 50 cents per serviced pool, so a customer's bill…
People in this episode
Host: Omer Khan
Guest: Ron Hash
Topics covered
- SaaS pricing
- customer success
- churn reduction
- bootstrapping
- entrepreneurship
Keywords
- SaaS
- pricing model
- customer growth
- churn
- bootstrapped
Sponsors
Product Fruits
Mentioned in this episode
Organizations: Skimmer, Unbundled Capital
Products: QuickFax
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