Bootstrapped SaaS: ThreatLocker From $150K Debt to $200M

About this episode

Danny Jenkins shares his journey of bootstrapping ThreatLocker from $150K in debt to nearly $200M in revenue.

Danny Jenkins was $150,000 in credit card debt with zero paying customers 18 months into building his bootstrapped startup. An accelerator told him to quit. He ignored the advice and built ThreatLocker into a cybersecurity company approaching $200M in revenue. In this episode, Danny Jenkins shares how he grew a bootstrapped startup from $150K in debt to nearly $200M in revenue. You'll hear how he turned a tiny market into a $10 billion category, why he was shaking when he asked for his first sale, and how a bootstrapped startup can win against an entire industry. ThreatLocker now protects 70,000 companies worldwide. Danny explains the zero trust approach behind the bootstrapped startup, how MSPs became his distribution wedge into small business, and the founder mindset that carried his self-funded company through near-bankruptcy. It is a candid look at bootstrapping a profitable company without losing your nerve. 🔑 Key Lessons Create a new category instead of fighting for a small market For a bootstrapped startup, sales is asking for the order, not a magic pitch Money changes your problems, it does not solve them Use MSPs as a distribution wedge into small business A real…

People in this episode

Host: Omer Khan

Guest: Danny Jenkins

Topics covered

• bootstrapping
• cybersecurity
• entrepreneurship
• sales strategy
• market creation

Keywords

• bootstrapped startup
• cybersecurity
• zero trust
• sales
• market category
• MSPs
• entrepreneur mindset
• revenue growth

Mentioned in this episode

Organizations: ThreatLocker, MSPs

Places: worldwide

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