Vertical SaaS: $0 to $10M ARR With Flat Pricing for Everyone

About this episode

Hewitt Tomlin discusses how he built TeamBuildr into a $10M ARR vertical SaaS company with a focus on flat pricing and a specific job function.

Five years to the first million. Zero dollars raised. NFL teams pay the same price as high school teams. Hewitt Tomlin built TeamBuildr into a $10M ARR vertical SaaS company by focusing on one job function and refusing to charge enterprise customers more. Founders will hear why flat pricing drove more growth than premium tiers ever could. Hewitt shares how a single conversation with a college strength coach pivoted TeamBuildr from a social app to industry-specific SaaS, why founders who plateau at $500K ARR have a product-market fit problem, and how building for a job function instead of a market segment unlocked every customer from high schools to the NFL. Plus: Hewitt's take on why he won't build AI features until his customers ask for them - even as his biggest competitor bets on replacing coaches with AI entirely. TeamBuildr has 45 employees, has never raised funding, and still operates on the same co-founder agreement from 2012. This episode is brought to you by: 💖 Gearheart → Book a free consult and get the first 20 hours free 🌎 ThreatLocker → Book a demo 🔑 Key Lessons 🏢 Build vertical SaaS around a job function, not a market segment: TeamBuildr focused on the strength…

People in this episode

Host: Omer Khan

Guest: Hewitt Tomlin

Topics covered

• vertical SaaS
• flat pricing
• product-market fit
• growth strategies
• strength coaching
• entrepreneurship

Keywords

• vertical SaaS
• flat pricing
• growth
• product-market fit
• strength coaching
• TeamBuildr
• entrepreneurship
• NFL
• high school teams

Sponsors

Gearheart, ThreatLocker

Mentioned in this episode

Organizations: TeamBuildr, NFL

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