Episode 124: Commission Modeling vs. One-Size Fits All

About this episode

The episode discusses the drawbacks of a one-size-fits-all commission rate and explores strategies for aligning commission rates with services provided.

Using a consistent commission rate and trying to force it into every deal is a poor practice that will cost brokers and auctioneers some of the opportunities they hope to win. In this episode we are joined by Jimmie Dean Coffey, as we discuss different strategies to educate yourself and your team of agents and auctioneers around pitching commission rates that align with the services being provided. It will increase your listing capture rates and help to reinforce a sustainable commission rate for both the agents and the brokerage and/or auction company. Enjoy the show.

People in this episode

Host: Shawn Terrel

Guest: Jimmie Dean Coffey

Topics covered

• commission modeling
• real estate
• auctioneering
• sales strategies
• brokerage
• listing capture

Keywords

• commission rates
• real estate agents
• auctioneers
• listing capture rates
• sales techniques

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• Episode 131: Nebraska Auctioneer Champion William Yokel · May 14, 2026 · 39 min
• Episode 130: Should the “Listing Agent” get most of the commission. · April 28, 2026 · 1h 2m
• Episode 129: National Auction Association CEO (Allison Mazzei) · February 24, 2026 · 43 min