Celebrating Farmers
From The Science Behind Your Salad by BASF Agricultural Solutions
July 8, 2025 · 22 min · Season 1 · Episode 28
About this episode
This episode celebrates farmers who share their experiences and insights through social media, highlighting their roles in food production and sustainability.
Social media has given farmers the perfect way to share the many joys, challenges and the daily realities of farming with people interested in how their food is produced. A growing number of influencers have gained millions of followers who welcome their regular and honest posts and the insights the content gives into their lives. Many say that they started sharing their stories to play a part in developing society’s interest in food production, land management and in appreciating the trade-offs that are a daily part of profitable and compliant agriculture. In this episode of the Science Behind your Salad we are celebrating some of these farmers who came together to connect and inspire one another at an AgXplorers’ Influencer Camp in Germany. Host Jane Craigie caught up with five of the 20 influencers at the event - Marie Hoffman, from Germany, Ally Hunter Blair who farms with his family in England’s Wye Valley, Tonis Soopalu, Estonia’s only farming influencer, Lasma Lapina from Latvia, and Austrian farmer, DJ and restaurateur, Johannes Burchhart, who describes farming as “like a heartbeat”. …
People in this episode
Host: Jane Craigie
Guests: Marie Hoffman, Ally Hunter Blair, Tonis Soopalu, Lasma Lapina, Johannes Burchhart
Topics covered
- farming
- social media
- influencers
- food production
- sustainability
- agriculture
Keywords
- farmers
- social media
- influencers
- food production
- sustainability
- agriculture
- AgXplorers
Mentioned in this episode
Organizations: BASF Agricultural Solutions
Places: Germany, England, Estonia, Latvia, Berlin
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- From Roadside to Runway: How Kenya Feeds Itself… and the World · February 20, 2026 · 34 min
- The Next Billion Plates: World Food Prize Conversations · December 16, 2025 · 34 min
- The Future of Food · October 3, 2025 · 27 min
- Feeding the Future · March 10, 2025 · 35 min
- The Impact of Climate Change on Olives · December 13, 2024 · 38 min
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