The Search Session
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants ta...
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- 🇳🇱Netherlands · Marketing#82605 to 5.4K
- 🇮🇳India · Marketing#194279 to 2.5K
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1K to 9K🎙 Weekly cadence·78 episodes·Last published 5d ago - Monthly Reach
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 11/9/26 |  GEO vs SEO: Why SEO Foundations Still Drive AI Search | Natzir Turrado | Is GEO really changing the rules of SEO, or are the fundamentals still what matter most?On this episode of The Search Session, Gianluca Fiorelli sits down with Barcelona-based SEO and AI search consultant Natzir Turrado to challenge the hype around GEO and explore what actually drives visibility in AI search.From brand mentions, query fan-out, and AI traffic measurement to content chunking, AI agents, and UCP/ACP, Natzir separates evidence from speculation, sharing insights from his own experiments and explaining why strong SEO fundamentals still matter in an AI-driven search landscape.This is the 88th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Natzir Turrado(04:21) GEO vs. SEO: Checklists, Shortcuts, and the Illusion of Certainty(12:09) How AI Models Answer From Memory vs. Live Search(15:37) Why LLMs Building Their Own Indexes Keeps SEO Relevant(18:31) How Breaking Things Fuels Natzir’s Experiments(20:41) How to Measure Traffic From AI Search(25:05) Which AI Bots Cause the Most Problems in Server Logs(27:55) What the Data Says About AI Agent Conversions and Commerce Protocols(32:47) How EU Regulation Is Splitting the AI Search Experience(35:57) How Parametric Memory Shapes Query Fan-Out(39:03) Why Writers Shouldn’t Split Content Into Arbitrary Chunks(44:50) What Natzir’s Ad Density Checker Reveals About Chrome👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/geo-vs-seo Where to find Natzir TurradoLinkedIn: https://www.linkedin.com/in/natzir/ X: https://x.com/natzir9 Website: https://natzir.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 48m 52s | ||||||
| 11/2/26 |  Engineering-Led SEO for AI Search | Nitin Manchanda | How can SEO evolve from ranking in search results to becoming the choice of AI agents? In this episode of The Search Session, Gianluca Fiorelli talks with international SEO expert Nitin Manchanda about engineering-led SEO, developer collaboration, international SEO, and scaling programmatic content without sacrificing quality. They explore how agencies can adapt to AI-driven search, build smarter internal linking strategies, and prepare for the next frontier: agentic commerce, where AI agents discover products and complete purchases.This is the 87th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Nitin Manchanda02:47 How Client Mindset Shapes Growth in AI Search07:00 How Botpresso Adapted and Grew in the AI Era15:50 What a Developer Background Teaches About Shipping SEO22:31 Balancing Link Equity and Semantic Relevance in Internal Linking28:45 Why Backlink Value Now Goes Beyond Links33:05 Why International SEO Needs Localization, Not Just Translation42:31 What Separates Good Programmatic SEO From Scaled Content Abuse49:10 Preparing for Agentic Commerce👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/engineering-led-seo-ai-search Where to find Nitin ManchandaLinkedIn: https://www.linkedin.com/in/nitman/ X: https://x.com/_nitman Website: https://botpresso.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 02s | ||||||
| 10/26/26 |  Testing What Works in SEO and AI Search | Jan-Willem Bobbink | How can SEOs use AI search experiments to uncover new opportunities without losing sight of the fundamentals? In this episode of The Search Session, Gianluca Fiorelli talks with enterprise SEO consultant and developer Jan-Willem Bobbink about AI search visibility, reliable Search Console data analysis, indexing issues, Brave, and the challenges of scaling content. They also explore spam filtering, SERP analysis, and internal linking strategies that can make a real difference. Discover how hands-on testing, smart tools, and solid SEO fundamentals can help navigate the evolving search landscape.This is the 86th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jan-Willem Bobbink(02:50) How GSC Wizard Makes AI Analysis of Search Console Data Reliable(07:28) Using Bing and Yandex to Diagnose Google Indexing Issues(11:37) How Brave Decides What Gets Into Its Index(15:34) When Separate Landing Pages Boost LLM Visibility(21:40) Passages vs. Dedicated Pages: Knowing When to Stop Scaling(26:09) Content Quality, Pruning, and the Power of User Signals(30:03) Why Fighting Search Spam Is Getting Harder(34:33) Why Every SERP Needs Its Own SEO Strategy(37:31) Why LLMs Will Need Stronger Spam and Quality Filters(42:14) What the Bollocks Content Experiment Reveals About Google(47:51) How to Assess Internal Linking With PageRank👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/seo-ai-search-experiments Where to find Jan-Willem BobbinkLinkedIn: https://www.linkedin.com/in/jbobbink/ X: https://x.com/jbobbink Website: https://www.notprovided.eu/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroSApple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 52m 13s | ||||||
| 10/19/26 |  SEO Beyond Traffic: Influence, Trust, and Business Results | Abby Gleason | How can brands stay visible in AI search without chasing every new trend? In this episode of The Search Session, Gianluca Fiorelli talks with SEO product leader Abby Gleason about measuring AI search impact, building brand authority, proving SEO’s business value, and separating AI hype from real opportunities. From smarter experiments and stakeholder buy-in to why informational content still matters, Abby shares practical insights on making SEO work in a rapidly changing search landscape.This is the 85th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Abby Gleason(03:13) How to Measure Success Across the Search Ecosystem(09:40) Why SEO Strategy Must Extend Beyond Your Website(13:58) Zero-Click Search and the Shift From Traffic to Conversions(17:03) How Smaller Brands Can Build Influence in Search(23:31) Using AI to Enhance SEO Skills, Not Replace Them(29:32) Avoiding AI Shiny Object Syndrome(34:49) Why Websites Should Still Leave Room for Discovery(37:20) Why Abandoning Informational Content Is a Mistake(43:07) How Big Brands Can Show First-Hand Experience(46:10) Winning Stakeholder Support With Small-Scale Tests(49:05) The AI Search Myth of Reddit as a Shortcut(52:50) Abby’s Favorite Memories From Mexico City👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/seo-beyond-traffic Where to find Abby GleasonLinkedIn: https://www.linkedin.com/in/abby-gleason/ X: https://x.com/abbysuegleason Website: https://www.upwork.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 32s | ||||||
| 10/12/26 |  Preparing Your Brand for AI Search and Agents | Crystal Carter | What does AI really know about a brand, and how can businesses make sure it gets the story right?In this episode of The Search Session, Gianluca Fiorelli talks with AI and SEO strategist Crystal Carter about the evolving world of AI and agentic search. They explore how AI systems understand brands, why accurate entity information matters, and what SEOs can do today to prepare for a more agent-driven search landscape.Crystal also shares practical ways to experiment with agentic tools, explains the roles of llms.txt and MCP, and discusses how brands can build stronger visibility in personalized AI search by providing clear evidence that they meet their customers’ needs.A conversation about where AI search is heading—and what brands should be doing now to stay visible.This is the 85th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Crystal Carter(04:16) What Are the New Rules of AI Search?(06:58) How Crystal Began Investigating Brand Visibility in AI Search(10:43) Why Training Data Shouldn’t Be Overlooked(17:09) How Entities and Query Fan-Out Organize AI Knowledge(20:43) Keeping Your Brand Salient and Avoiding Entity Confusion(25:53) How Small Businesses Can Start Testing Agentic Opportunities(31:22) What SEOs Misunderstood About llms.txt(35:26) Markdown Files for Gated and Restricted Content(39:17) MCP as an Opportunity for Publishers and B2C Brands(42:15) Personalized AI Search and Knowing Your Customer(49:12) Why Clarity and Simple SEO Fundamentals Still Win👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/brand-readiness-ai-search-agents Where to find Crystal CarterLinkedIn: https://www.linkedin.com/in/crystal-carter-digital/ X: https://x.com/CrystalontheWeb Website: http://www.Wix.com Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 54m 12s | ||||||
| 10/5/26 |  The Generalist Renaissance: A Strategic Marketing Approach to AI Search | Emina Demiri-Watson | Can marketers stay focused when AI search keeps creating new opportunities, pressures, and distractions?In this episode of The Search Session, Gianluca Fiorelli talks with Brighton-based digital marketer Emina Demiri-Watson about navigating the rapidly changing search landscape without losing sight of what matters. They explore how to evaluate AI opportunities, build strong e-commerce foundations, bring SEO and PPC closer together, and use broader marketing thinking to understand audiences and business needs.From agentic search and Merchant Center to competitor comparisons and “too curious to specialize,” Emina shares why curiosity matters—but so does knowing when to test, prioritize, and go back to the fundamentals.This is the 83rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:06 Meet Our Guest: Emina Demiri-Watson04:37 How to Prioritize New AI Search Opportunities10:16 The “Unholy Trinity” of E-commerce Search14:24 Why SEO and PPC Should Co-Own Merchant Center18:17 Designing Faceted Navigation and Rich Media for Users and LLMs27:30 The Generalist Renaissance: Why Broad Marketing Knowledge Matters33:35 Rethinking the Search Session and Brand Recall Without the Click41:15 Why Brands Shouldn’t Fear Head-to-Head Comparisons45:39 Audience Research Beyond Traditional Buyer Personas49:44 From Audience Insights to Jobs to Be Done👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/strategic-marketing-for-ai-searchWhere to find Emina DemiriLinkedIn: https://www.linkedin.com/in/emina-demiri/ X: https://x.com/DemiriE Website: https://www.vixendigital.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 54m 40s | ||||||
| 9/28/26 |  Creating News Content That Stands Out in AI and Multimodal Search | Louisa Frahm | What happens when search stops being about clicks and starts being about stories, formats, and trusted sources?In this episode of The Search Session, Gianluca Fiorelli talks with search and AI consultant Louisa Frahm about the changing relationship between SEO, content, and AI search. They explore how to choose the right format for a story, create evergreen content that remains useful in AI-driven search, and navigate Google’s evolving approach to news, Top Stories, and preferred sources.The conversation also goes inside the newsroom, examining how SEOs and journalists can build trust and collaborate more effectively. Along the way, Louisa and Gianluca discuss what original movies can teach brands about creativity and calculated risks—and why mentorship is always a two-way learning experience.This is the 82nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Louisa Frahm(04:59) Why Multimodal Search Changes the Content Strategy(09:07) What ESPN Taught Us About Content Formats(14:47) Why Simple Content Can Still Be Powerful(18:02) The New Role of Evergreen and Informational Content(24:47) Building Trust Between SEOs and Journalists(31:57) How AI Is Changing News SEO(36:06) Personalization and the Direct Relationship With Audiences(41:57) Why Technical SEO Matters More When Attention Is Scarce(44:43) What Backrooms Teaches Us About Standing Out(54:08) Calculated Risks, Original Ideas, and Information Gain(59:06) What Mentoring Teaches the Mentor👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/news-content-ai-multimodal-search Where to find Louisa FrahmLinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/ X: https://x.com/mizlouisa720 Website: https://www.frahmfocus.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 1h 03m 00s | ||||||
| 9/21/26 |  Inside Personalized AI Search: How Private Data Shapes Brand Discovery | Garrett Sussman | What happens when AI search starts using your emails, private context, and digital footprint to decide which brands to recommend?In this episode of The Search Session, Gianluca Fiorelli welcomes back Garrett Sussman to explore how SEO is changing in the age of personalized AI search. Garrett shares insights from his Google Personal Intelligence experiment, including how emails influenced visibility by 40%, and digs into brand sentiment, AI-generated content, GEO, relevance engineering, and the emerging challenges of agentic search.As AI moves beyond traditional rankings and into personalized recommendations, what does it take for brands to stay relevant?Tune in for a sharp look at where SEO is heading—and why the future of search may depend on much more than search engines.This is the 81st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Garrett Sussman(02:31) Complexity vs. Complications in Modern Search(09:15) Brand Sentiment Becomes Part of GEO(13:56) Findings from Garrett’s Personalization Experiment(26:57) Why GEO Research Is Still So Volatile(34:22) Is AI Slop Creating an Anti-AI Reaction?(42:34) The Five Pillars of Relevance Engineering(46:42) Filter Bubbles & Algorithmic Editorial Choices👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/brand-discovery-in-personalized-ai-searchWhere to find Garrett SussmanLinkedIn: https://www.linkedin.com/in/garrettsussman/ X: https://x.com/garrettsussman Website: https://ipullrank.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 53m 41s | ||||||
| 9/14/26 |  Agentic Search Readiness: What Businesses Need to Build Now | Bastian Grimm | What happens when search stops being something people use and becomes something AI agents use on their behalf?In this episode of The Search Session, Gianluca Fiorelli speaks with digital entrepreneur and keynote speaker Bastian Grimm about what agentic search means for businesses, and what they should be doing about it now.From AI-ready data, evolving protocols, and machine-readable formats to brand recognition, experimentation, and the future of SEO, they explore how AI could reshape websites, search interfaces, publishing models, and the way brands are discovered.Bastian offers a pragmatic view of a rapidly changing landscape: rather than chasing every new standard, businesses should focus on reliable data, strong technical foundations, experimentation, and learning what actually works.This is the 80th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:19) Meet Our Guest: Bastian Grimm(04:31) How Do You Give Clients Certainty When Everything Changes?(07:32) The Biggest Misconception About Agentic Search(12:51) How to Audit a Website for Agentic Search(16:18) Markdown and New Formats for Machine Consumption(21:10) Enterprise Risk vs. SMB Agility in AI(24:45) Breaking SEO Out of Its Silo(30:51) Evolving Brand Signals & Trust(37:28) Will Websites Still Exist in the Future?(43:34) Why Publishers Are at Risk and What They Can Do(50:07) What Will the Next Generation of Brand Signals Look Like?(53:38) The Most Important Priority: Organize Your Data👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/agentic-search-readiness Where to find Bastian GrimmLinkedIn: https://www.linkedin.com/in/bastiangrimm/ X: https://x.com/basgr Website: https://bastiangrimm.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 57m 18s | ||||||
| 9/7/26 |  Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons | Is your SEO agency practicing what it preaches to clients?In this episode of The Search Session, Gianluca Fiorelli talks with SEO consultant Grant Simmons about what it takes to stay visible and relevant as search evolves. They explore agency positioning, technical SEO for AI search, site architecture, internal linking, knowledge graphs, programmatic SEO, and the growing challenge of query drift.Grant also breaks down what GEO gets wrong, why technical foundations still matter to LLM visibility, and how to scale content without sacrificing quality or topical focus.A practical, no-fluff conversation about building sites and SEO strategies that search engines, LLMs, and users can actually understand.This is the 79th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:06 Meet Our Guest: Grant Simmons04:24 Why Agencies Struggle to Adapt and Pitch Value12:28 JavaScript, Site Speed, and the Technical Debt Problem17:50 Site Architecture and Strategic Internal Linking21:48 Knowledge Graphs vs. Databases for Search & LLMs26:56 Programmatic SEO: Scale Without Losing Value30:48 Creating Architectural Taxonomies for User Experience34:38 Communicating with Clarity: Marketing Copy vs. LLM Understanding39:37 Using Entity Maps to Strip Away Ambiguity42:46 Diagnosing and Resolving Query Drift49:06 Debunking AI Search Myths and Pet Peeves51:22 Maintaining Passion Across 25+ Years in SEO👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-debt-query-drift-site-architecture-for-ai-search Where to find Grant SimmonsLinkedIn: https://www.linkedin.com/in/simmonet/ X: https://x.com/simmonet Website: https://www.grantsimmons.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 52s | ||||||
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| 8/31/26 |  The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel | Can AI really understand a brand - or is it still getting confused by conflicting information?In this episode of The Search Session, Gianluca Fiorelli sits down with semantic SEO and structured data strategists Martha van Berkel and Mark van Berkel to explore how AI is reshaping semantic search, structured data, and the web.The conversation goes beyond the buzzwords to unpack knowledge graphs, Schema.org, entity management, data governance, schema drift, NLWeb, MCP, and what it takes to build an agent-ready, machine-understandable brand.Because as search becomes more AI-driven, being visible isn’t enough. AI needs to understand what a brand actually is.This is the 78th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guests: Martha van Berkel and Mark van Berkel(04:44) A New Business Case for Structured Data(08:11) The Growing Sophistication of Semantic Search(15:30) Disambiguation, Identifiers, and Identity on the Web(20:28) Data Governance at Enterprise Scale(24:55) Emerging Standards: WebMCP, MCP, NLWeb and Agent Discovery(33:15) How AI Systems Actually Use Structured Data(40:41) Optimizing for Agents: ARIA, SKOS, and Actionability(46:37) Balancing Creative Tone with Machine Clarity(51:07) Working Together as Co-Founders and a Couple 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/semantic-data-layer-brand-ai-understand Where to find Martha van BerkelLinkedIn: https://ca.linkedin.com/in/martha-van-berkel X: https://x.com/marthavanberkel Website: https://www.schemaapp.com/ Where to find Mark van BerkelLinkedIn: https://www.linkedin.com/in/markvanberkel/ X: https://x.com/vberkel Website: https://www.schemaapp.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 38s | ||||||
| 8/24/26 |  The Creative Side of B2B Marketing | Lee Odden | What makes B2B marketing truly creative in an age of AI search?On this episode of The Search Session, Gianluca Fiorelli talks with B2B marketing strategist Lee Odden about creativity beyond content production - from understanding complex buyer information journeys to building trust through creators, influencers, executives, and internal experts.The conversation explores why audience understanding will outlast AI visibility tactics, how B2B brands can turn expertise into influence, why informational content still matters, and how prioritization can turn SEO recommendations into real business impact.A practical conversation about making B2B marketing more creative, credible, and useful.This is the 77th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Lee Odden(02:00) Creativity in B2B Goes Beyond Written Content(07:46) Audience Intelligence & Tailoring Content to Stakeholders(11:06) AI Search Optimization vs. Sustainable Information Journeys(15:36) How to Slow Down the AI Optimization Race(19:33) Prioritization in SMB vs. Enterprise B2B(22:56) Connecting B2B Marketing to the Creator Economy(27:40) A B2B Influencer Campaign That Generated 5,000+ Registrations(30:17) How to Find the Right B2B Influencers(36:47) Building Influence From Within the Company(41:34) When Creativity Means Hijacking the Conversation(44:21) Does B2B Still Need Informational Content?(52:29) Returning to the Game: Lee Odden’s Marketing Comeback👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/creativity-in-b2b-marketing Where to find Lee OddenLinkedIn: https://www.linkedin.com/in/leeodden/ X: https://x.com/leeoddenWebsite: https://www.toprankmarketing.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 57m 08s | ||||||
| 8/17/26 |  Staying Visible in a Zero-Exit Search Experience | Will Scott | Search isn't just becoming more AI-driven. It's becoming harder to define where a search session actually ends.In this episode, Will Scott joins Gianluca Fiorelli to explore what it means to stay visible when users move between SERP features, AI answers, query refinements, agents, and an increasingly fragmented set of search surfaces.This is the 76th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:00 Intro00:09 Meet Our Guest: Will Scott05:22 Rediscovering Passion for SEO in the Age of AI 11:51 Entities, Semiotics, and the Evolution of the Web20:22 Building an AI Voice & Tone System24:10 Winning AI Search Through Content Ubiquity28:28 Pinterest, Google Images & Discovery31:52 Personalization, Search Sessions & Prompt Variability34:27 Prompt Tracking vs. Query Refinement39:00 Redefining "Zero-Click" to "Zero-Exit"44:35 Building Custom AI Tools & Workflows55:08 Information Gain: Will Scott's New Orleans Recommendations👉 Read the full article and explore additional insights:https://www.advancedwebranking.com/blog/visibility-in-zero-exit-search-experiences Where to find Will Scott LinkedIn: https://www.linkedin.com/in/williamscott/ X: https://x.com/w2scott Website: https://www.searchinfluence.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 57m 54s | ||||||
| 8/10/26 |  A Reality Check on Structured Data | Jarno van Driel | Structured data is back at the center of SEO conversations, but not always for the right reasons.In this episode, Jarno van Driel joins Gianluca Fiorelli to separate fact from fiction. As an active Schema.org contributor, Jarno shares first-hand insights into how the vocabulary evolves, what structured data can realistically achieve, and where many SEOs are getting it wrong.This is the 75th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:00 Intro00:06 Meet Our Guest: Jarno van Driel02:00 Structured Data vs. Schema.org: What's the Difference?07:10 Google's Documentation: Helpful or Part of the Problem?20:37 FAQs, Products & Merchant Center27:24 Do LLMs Actually Need Structured Data?30:13 Should Businesses Invest in Agent Optimization Yet?34:48 Internal Knowledge Graphs: The Real Business Opportunity42:23 The Myth of "Schema Fairy Dust" and E-E-A-T47:02 Writing for Accessibility Is Good SEO49:51 Will a New Vocabulary Replace Schema.org?57:38 Beyond SEO: Jarno's Life Outside Structured Data👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/structured-data-and-schema-in-age-of-llms-and-agents Where to find Jarno van DrielLinkedIn: https://www.linkedin.com/in/jarno-van-driel/ X: https://x.com/JarnoVanDriel Website: https://invisiblegraph.com/jarno-van-driel/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 59m 41s | ||||||
| 8/3/26 |  Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss | What happens when search is no longer just Google? In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms. They dive into agentic commerce, the evolving role of Schema, structured data, WebMCP, semantic drift, and whether GEO is simply the next phase of SEO or the start of something entirely new. A fast-paced conversation packed with practical insights into building websites that are ready for both people and AI agents.This is the 74th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Alex Moss(02:02) Is SEO Still SEO?(04:13) Search Behavior Is the Real Revolution(13:01) E-Commerce Protocols: ACP vs. UCP(19:09) The Central Role of Google Merchant Center(22:03) Structured Data & The True Purpose of Schema(30:54) LLMs.txt & Agent Navigation(36:59) WebMCP: Should SEOs Adopt It Today?(42:43) Vector Embeddings & Reducing Semantic Ambiguity(46:38) Blood and Graphs: Why Context Matters👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/agentic-commerce-llm-readiness Where to find Alex MossLinkedIn: https://www.linkedin.com/in/alexmoss1/ X: https://x.com/alexmoss Website: https://alex-moss.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 53m 04s | ||||||
| 7/27/26 |  Technical SEO for the Agentic Web | Alfonso Moure | What happens to SEO when websites are no longer built just for people? In this episode of The Search Session, Gianluca Fiorelli sits down with technical SEO consultant Alfonso Moure to explore how AI is reshaping search, crawling, e-commerce, and the web itself. From custom SEO tools and log file analysis to agentic commerce and AI-powered buying, Alfonso shares practical insights into why technical SEO, developer collaboration, and machine-readable websites are becoming more important than ever. If you want to understand where the agentic web is heading, this conversation is one to watch.This is the 73rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Alfonso Moure(01:45) AI Caught SEO Off Guard(07:55) Building Better SEO Tools with AI(14:40) Reading AI Crawlers in Server Logs(17:55) Communicating Business Value to Developers(25:05) Google's Agentic Strategy Is Accelerating(28:50) Will AI Agents Change How People Buy Online?(38:30) Why JavaScript May Become a Limitation(43:47) Will Websites Still Matter in an Agentic Future?👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-for-agentic-web Where to find Alfonso MoureLinkedIn: https://www.linkedin.com/in/alfonsomoure/ X: https://x.com/ghostmou Website: https://www.alfonsomoure.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 51m 20s | ||||||
| 7/20/26 |  Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu | How do enterprise SEO, visual search, and AI really fit together?In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, product thinking, business strategy, and user behavior.They explore why AI search isn't as new as it seems, how internal site search can uncover valuable SEO insights, what changes when managing crawl and internal linking at enterprise scale, and why image and visual search are becoming increasingly important for visibility and conversions. The discussion also covers multimodal search, automation, and the role SEO communities play in helping professionals learn, grow, and build confidence throughout their careers.Whether you're working on enterprise websites, technical SEO, or preparing for the future of AI-powered search, this episode offers practical insights into how modern search really works at scale.This is the 72nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Roxana Stingu(06:30) Internal Search as SEO Intelligence(10:10) The Engineering and Business Reality of Bot Crawling(16:28) Adopting a Product Mindset in Enterprise SEO(19:18) Alamy: The Intersection of E-commerce, Marketplace, and SaaS SEO(23:10) Image Search as a Conversion Channel(28:40) Ensuring Cosine Similarity Between Copy and Images(33:24) Visual Query Fan-Out: How AI Search Expands Beyond Text(36:25) How Search Engines Decide Which Images to Understand(39:54) Crawling and Indexing Millions of Images at Enterprise Scale(43:02) "Constructive Laziness" and Smart Automation(49:26) The Professional ROI of Communities and Industry Awards👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/scaling-seo-crawl-strategies-image-optimization-internal-search Where to find Roxana StinguLinkedIn: https://www.linkedin.com/in/roxana-stingu/ X: https://x.com/ Website: https://www.alamy.com Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 54m 55s | ||||||
| 7/13/26 |  Technical Branding and Video Signals for AI Search | Myriam Jessier | Can AI really understand your brand, or is it just guessing?In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch.This is the 71st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Myriam Jessier(01:40) How Search Keeps Repeating Itself(10:20) From Technical SEO to "Technical Branding"(15:24) How Visuals Shape AI Understanding(22:21) Video as the Canonical Source of Truth(25:56) Video Optimization Beyond Schema(33:29) Fandom, Lore, and the Problem of Consensus(36:45) How Familiarity and Brand Depth Drive AI Recommendations(49:25) Understanding "Brand Depth"👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search Where to find Myriam JessierLinkedIn: https://www.linkedin.com/in/myriamjessier/ X: https://x.com/myriamjessierWebsite: https://www.neurospicy.agency/ Website: https://myriamjessier.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 1h 03m 39s | ||||||
| 7/6/26 |  From Product-Led SEO to Agent-Led Search | Eli Schwartz | Have AI and AEO really changed SEO as much as everyone claims?In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping how people discover information, how AI agents interact with websites, and why brand has become a critical visibility signal.From agent-led search and multimodal experiences to international SEO and the evolving role of informational content, Eli explains why this may be the most exciting time in SEO—and why skilled practitioners are more valuable than ever. If you want to separate AI hype from real strategic shifts, this conversation is a must-watch.This is the 70th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Eli Schwartz(02:58) What AI Actually Changes in SEO(13:49) How Agent-Led Search Changes SEO(21:07) Why SEO Must Serve Both Humans and Agents(25:03) Informational Content with a Business Purpose(31:18) The Ceiling and Floor of SEO Brand Power(39:12) Rethinking SEO for Multimodal Discovery(45:20) International SEO Challenges in the Age of AI(52:30) Life Beyond SEO: Travel, Curiosity, and Creativity👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search Where to find Eli SchwartzLinkedIn: https://www.linkedin.com/in/Schwartzze/ X: https://x.com/5le Website: https://www.eliSchwartzz.co/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 29s | ||||||
| 6/29/26 |  Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz | How is digital PR evolving in the age of AI search?In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever, and what it takes to build real trust with journalists.From AI-assisted workflows to the growing value of subject matter experts, Britt breaks down what’s changing in PR and what still depends on human connection. They also dive into resilience, community, and why investing in yourself is just as important as investing in your clients.This is the 69th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Britt Klontz(01:58) How AI is Raising the Bar for PR(07:48) How Britt Uses AI in Her Digital PR Workflow(10:55) Spotting AI-Generated Corporate Speak(14:41) How PR Measurement is Changing in AI Search(20:11) Combatting Pitch Fatigue and Getting Creative with Content(24:36) How to Make PR Campaigns Last Longer(28:44) Building Authentic Relationships with Journalists(32:31) Why Rejected Pitches Aren’t Always Lost Opportunities(36:06) The Power of Networking, Communities, and Serendipity(41:28) Celebrating Small Wins and Tracking Success(45:33) From Journalism Dreams to Digital PR Reality👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/digital-pr-pitching-and-earned-media-strategies Where to find Britt KlontzLinkedIn: https://www.linkedin.com/in/brittklontz X: https://x.com/Britt_Klontz Website: https://vadacommunications.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroSApple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 53m 52s | ||||||
| 6/22/26 |  Evolving Search into Human Experience Optimization | Laura Iancu | What does search success look like when rankings are no longer enough?In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone.A sharp, wide-ranging conversation on where SEO is heading next.This is the 68 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Laura Iancu03:29 AI Fatigue and the Challenge of Keeping Up08:04 Diversity and Gender Dynamics in the Tech Community10:47 From Web Design to Search Experience Optimization (SXO)17:15 Auditing a Page for SXO Across Global Markets21:11 Brands, Knowledge Graphs, and Proprietary Terms27:44 The Unexpected SEO Value of Legal and Policy Pages31:51 Omnichannel Search and the Future of Brand Visibility39:27 Can AI-Powered PR and Outreach Go Too Far?43:23 The Great Misunderstanding of Content Chunking48:17 Beyond Search: Getting to Know Laura Iancu👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization Where to find Laura IancuLinkedIn: https://www.linkedin.com/in/laura-iancu-seo/ Website: https://searchpedia.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 53m 39s | ||||||
| 6/15/26 |  SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter | Is SEO facing its biggest disruption yet?In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO specialist Daniel Foley Carter to explore how AI Overviews, declining click-through rates, and Google's evolving search ecosystem are reshaping the industry. Daniel shares why trust, links, and brand signals remain critical for visibility, how to assess the impact of core updates, and what Google's increasing focus on de-indexing low-value content means for the future of SEO. The conversation also takes a candid turn, touching on burnout, uncertainty, and staying grounded in a rapidly changing profession.This is the 67th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Daniel Foley Carter(02:13) AI Hype and the Slowdown in SEO Client Business(10:52) From Traditional Search Engines to Rapid Content Consumption(19:05) How Trust Signals Define AI Overview Visibility(26:52) Link Relevance vs. Link Quality(31:09) Google’s Indexing Strategy and Content Evaluation (35:12) The HCU Impact: Purging Commodity Content(43:58) What Daniel Checks After a Google Core Update(47:04) The Mental Health Crisis in SEO👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/the-seo-industry-under-pressure Where to find Daniel Foley CarterLinkedIn: https://www.linkedin.com/in/daniel-foley-assertive/ X: https://x.com/foley_seo Website: https://www.danielfoley.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 56m 57s | ||||||
| 6/8/26 |  The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw | How is AI changing the rules of local SEO?In this episode of *The Search Session*, host Gianluca Fiorelli talks with Darren Shaw, founder of Whitespark and one of the leading voices in local search marketing. Darren explores how AI Overviews, Ask Maps, reviews, community prominence, and third-party signals are reshaping local visibility, and what businesses need to do to stay competitive.From agentic search and Google Business Profile opportunities to multilingual optimization, local content strategy, schema, and reputation management, this conversation offers practical insights into the future of local search and the role AI will play in it.This is the 65th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Darren Shaw(01:25) The Scale of Local Search vs. Traditional SEO(05:25) How AI Overviews and "Ask Maps" Are Reshaping Local Search(09:16) How the Traditional Local SEO Pillars Are Changing(13:21) Google Pulling Social Feeds Into Google Business Profiles(15:53) Agentic Search and the "Extreme Data Dumping" Strategy(19:15) Ditching "How-To" Blogs for High-Impact Portfolio Content(23:29) Merchant Center: The Massive Local Inventory Opportunity(29:47) How to Target a Multilingual Audience on Google Maps(32:45) The Real Value of Local Schema and Entity Knowledge Graphs(39:41) The AI Review Crackdown: Why Legit Reviews Are Vanishing(44:10) Local Guides: The "Influencers" of the Google Maps Ecosystem(46:51) Combating "Zombie Information" and Hallucinations in LLMs(52:38) The Next Level of Local Link Building: Unstructured Citations(54:30) Darren Shaw Outside of Local SEO👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/local-search-reviews-community-brand-prominence Where to find Darren ShawLinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/ X: https://x.com/DarrenShaw_?lang=en Website: https://whitespark.ca/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 58m 38s | ||||||
| 6/2/26 |  SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin | What does it really take to connect SEO, branding, and business strategy in today’s search landscape?In this episode of The Search Session, Gianluca Fiorelli is joined by Silvia Martin, a Spanish SEO consultant based in England, to explore how brands can build meaningful visibility beyond rankings alone. From the ideas behind her book SEO for Branding to her Brand SEO Visibility Loop framework, Silvia shares practical insights on measuring brand impact, monitoring LLM reputation, simplifying technical SEO communication, and building stronger omnichannel strategies.The conversation also dives into the evolving role of community in SEO and why collaboration and inclusivity matter more than ever in shaping the future of the industry.This is the 65th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Silvia Martin(01:49) Navigating Constant SEO Change Without Panicking(08:19) Writing SEO for Branding for Non-SEOs(11:56) SEO and Branding in the AI Era(14:18) The Brand SEO Loop Framework(18:35) Measuring Brand Visibility Across Platforms(21:33) Online Reputation Management in the LLM Era(29:08) Entities, Schema, and AI Understanding (36:36) Omnichannel SEO & Search Everywhere(41:59) Career Growth in SEO(47:51) Soft Skills, Networking & Communication👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/seo-for-branding-visibility-and-business-strategy Where to find Silvia MartinLinkedIn: https://www.linkedin.com/in/martinsilvia/ X: https://x.com/silvia_smp Website: https://silviamartinpalacio.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 53m 20s | ||||||
| 5/25/26 |  The Mad Scientist’s Guide to Language Machines | Ramon Eijkemans | How is SEO changing as search becomes more AI-driven and what does that mean for the future of visibility and strategy?In this episode of The Search Session, Gianluca Fiorelli talks with Ramon Eijkemans, a big-site SEO specialist and SEO automation builder from the Netherlands, about how AI is reshaping search and forcing SEOs to rethink content, structure, and relevance. The discussion goes beyond rankings, exploring how clearer, self-contained content, semantic HTML, and stronger information architecture help both users and AI systems understand pages more effectively. They also look at why SEO increasingly benefits from a more humanistic, context-driven approach, and how SERPs can be interpreted as a kind of market research surface rather than just a ranking list.The conversation further covers the challenges of scaling SERP analysis, the role of sentiment and user context in relevance, and how e-commerce pages can be improved with precise, situation-aware copy without sacrificing UX.This is the 64th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Ramon Eijkemans(03:00) Why SEO Needs Humanities Again(13:49) Finding Common Patterns Across AI Models(17:13) SERPs as Market Research and Consumer Psychology(26:34) What Makes Scalable SERP Analysis Difficult(29:04) Sentiment Analysis and the Future of SEO Research(38:07) Infusing Structured Data into Natural Language(44:09) Rethinking E-commerce SEO for LLMs👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/mad-scientist-guide-to-language-machines Where to find Ramon EijkemansLinkedIn: https://www.linkedin.com/in/ramoneijkemans/ Bluesky: https://bsky.app/profile/eikhart.com Website: https://eikhart.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | 55m 00s | ||||||
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Chart history for The Search Session
Peaked at #82 in Netherlands, currently #82 in Netherlands.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Netherlands | — | #82 | #82 | — |
| Finland | — | #109 | #109 | — |
| India | — | #194 | #194 | — |
Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.