34: Is Tech Sales Still Worth It?

34: Is Tech Sales Still Worth It?

From The SellthatSaaS Podcast by Will Padilla

February 6, 2026 · 1h 2m

About this episode

The episode discusses the current state of tech sales and whether professionals should remain in the field or pivot to other opportunities.

With AI exploding, layoffs making headlines, and SDR roles evolving fast, a lot of reps are asking the same question: should I stay in software sales… or pivot? In this episode of Sell That SaaS , I sit down with Dave McCarl — 20+ years in sales and over a decade in tech — to break down what’s actually happening in the industry. We talk AI vs human sellers, enterprise psychology, Latin America’s growing tech opportunity, partnerships, career intentionality, and why being a “Swiss Army Knife” rep might be your unfair advantage. If you’re an SDR, AE, or thinking about breaking into tech sales, this is the real conversation.

People in this episode

Host: Will Padilla

Guest: Dave McCarl

Topics covered

  • tech sales
  • AI
  • career pivot
  • SDR roles
  • enterprise psychology
  • partnerships

Keywords

  • tech sales
  • AI
  • SDR
  • career
  • sales roles
  • enterprise psychology
  • Latin America

Mentioned in this episode

Organizations: AI, Latin America

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