Why Most Networking Advice Fails Women and the Two-Network Formula That Actually Scales with J. Kelly Hoey

About this episode

J. Kelly Hoey discusses the shortcomings of traditional networking advice for women and introduces a two-network formula that effectively supports women's business growth.

Most networking advice was built for men and tested on men. It tells you to work the room, collect contacts, and follow up fast. But research across four continents and fifteen years of longitudinal studies shows that women who network like men consistently underperform the women who don't. Networking strategist and two-time author J. Kelly Hoey shares the goods from the landmark study that launched her latest book, The Social Billionaire. Women who reach the top don't just stay plugged into information flows. They build a second, inner circle of like-minded women with diverse networks, and they use three high-impact strategies most women have never been taught: brokering, churn, and visibility. If you've been told to "just get out there and network" and it's never moved the needle for your business, this episode explains why, and gives you the research-backed formula that actually works. In this episode of the She Leads Podcast, Adrienne and Kelly unpack the central finding of her new book, The Social Billionaire : the women who get internships, land roles, and grow businesses past the million-dollar mark run two networks at once. One is the broader information flow everyone…

People in this episode

Host: Adrienne Garland

Guest: J. Kelly Hoey

Topics covered

• networking
• women in business
• entrepreneurship
• business growth
• women's empowerment

Keywords

• networking advice
• women entrepreneurs
• business strategies
• inner circle
• high-impact networking

Mentioned in this episode

Books & works: The Social Billionaire

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